When you sign up for a live casino on Livecasinocentral, we want to be completely upfront with you. We earn a commission from the casino as soon as you make your first deposit. Call it a thank-you gift from the casino for helping you find their casino.

Affiliate Disclosure – Our Affiliate Partnerships

The affiliate commissions help us…

  • …support the website so you have access to pages that load without any lag.
  • …fund the research team to find more casinos you may be interested in.
  • …write how-to-play and strategy pages to educate you further about online gambling.
  • …keep you up-to-date with the latest techniques that help you gamble responsibly.
  • …keep you informed of new live casino bonus deals and promotions.
  • …research and update you with the latest industry news.

Can we be dishonest in getting you to sign up for a live casino so we can make affiliate money?

The answer is yes, we can, but don’t stop reading yet! We don’t do this at Livecasinocentral, and here is why…

First, we don’t want to because why would we want to lose your respect? We can tell you unequivocally here and now the main reason we will never recommend an unsafe or poor customer service online gambling site is just two words—BRAND REPUTATION.

We want you to trust us, so when you see the name Livecasinocentral, you associate our name with a trustworthy live casino gambling portal here to help you.

Dishonest affiliate websites do exist!

We cannot pretend that no affiliate websites out there are dishonest. There are thousands of them. Likewise, there are thousands of dishonest casinos too.

These dishonest affiliate websites recommend low-quality live casino entertainment sites, calling them ‘high-quality’ iGaming sites. The problem is that most people who stumble across their sites find out the hard way. Players like yourself then sign up according to the recommendation of a dishonest affiliate website, and they discover the casino offers terrible terms and conditions and awful customer support.

Why do they do it? Well, there are two reasons. They earn more money through affiliate commissions by recommending you to these poor quality gambling sites, and they don’t care about their brand reputation.

How do we disassociate ourselves from these dishonest websites?

Unfortunately, the answer is ‘with difficulty‘. We first need to stand out so you, our readers, find our website, and then we need to gain your trust. This is no easy feat.

Challenge number one is trying to separate ourselves from the scammers!

It’s comparable to trying to sell a new cryptocurrency in the pre-market as the next best coin that oversells their coin, saying it will ’20x’ once it hits the mainstream crypto exchanges. If you know anything about crypto, you know plenty of scammers who do this and those who invest lose their money. The same applies to scam affiliate websites. They are trying to get you to sign up for poor-quality casinos because these low-end sites pay high affiliate commissions. This is not who we want to be!

Challenge number two is gaining your trust to continue providing quality and helpful content!

Our goal as a live casino affiliate gambling site is the same as that of a legitimate crypto coin selling pre-market. There is a viable roadmap with a realistic possibility of your investment bringing you profit. FTN (Fasttoken) connected to BetConstruct is a great example. Their solid roadmap has seen their 0.35 USDT pre-market price rise to more than 5x the value.

Affiliate earnings and reputation management – Setting the record straight!

We want more readers. The only way we end up with less readers is if we recommend poor-quality casinos. That is a terrible marketing philosophy.

We want to gain your respect and trust by providing quality and helpful content. It is a win-win situation. We enhance our brand reputation, and you have access to well-researched content. It is simply good marketing practice. All successful brands are built on reputation. We are a brand name in the affiliate casino world, just as Coca-Cola is a brand name in the soft drinks market. FTN is a reputable crypto in the digital currency space. We’d love to have the same brand reputation as two brands, and os that’s our mission.

OK, so we are making one heck of a comparison there. Livecasinocentral is nowhere close to Coca-Cola or FTN. All the same, we are all entities looking to build a positive brand reputation.

It is not about the size of the affiliate commission; it is about helping you gain value from our content!

After vigorously testing every live casino platform, we write an honest review. If the casino really stands out, we go one step further and add it to lists on our bonus or software provider pages so you know which online gambling platforms we’ve found and approved of. If the casino has too many cons, we blacklist it or highlight warnings about the platform that may dissuade from signing up. Sometimes the warnings are not an issue for some players. Hence the casino escapes the blacklist.

We want to make sure you get an honest account of a live casino!

There is only one thing we can do. We include pros and cons for every live casino platform we review. We also diversify. We want to help high rollers and budget players by giving you all the full story.

Helpful content policy

No matter what you read or hear about helpful content from search engines, we still find websites ranking in the top 10 search results with out-dated and dishonest content. In fact, I find more helpful content via real-time social media updates. From our research, 80% of pages ranking on page one of the most popular search engines display websites with incorrect information. It’s an odd world out there, but we endeavour to challenge all the misinformation out there so you get a fair account of the best live casinos and games available.

Delivering Trustworthy Content!

Jack Bannon and Matthew O;Connor have played at online and land-based casinos for over 26 years. For these two knowledgable assets to the Livecasinocentral, a partnership with an affiliate link is not an influencing factor. A casino may provider us with an affiliate link, but we will still point out the flaws if the casino has any. You might be thinking, why would a casino give us an affiliate link if we are going to highlight the platform’s flaws? We just hope the casino operators marketing teams read our reviews and see the flaws we point out. They can then pivot to improve and evolve by fixing these negatives points.

  • We always point out the negatives of every online casino, regardless of the affiliate link.
  • We review all aspects of every casino on its merits section by section.
  • We point out the pros and the cons so you have an unbiased review.
  • We try to encourage casinos to fix their flaws and contact us so we can remove the negative points.
  • Casinos that fix their flaws will gain more sign ups, and players will have a more enjoyable experience.

Some casinos email us to tell us they have fixed an issue. ‘Thank you for your honest account of our live casino platform. We noticed you highlighted a negative point about our platform. The good news is we’ve fixed it‘.

When this happens, our review team can revisit the casino. We check to see if the platform fixed the negative issue highlighted. If the issue no longer exists, we edit our casino review by removing it.

Affiliate Disclosure Frequently Asked Questions

What happens if you have a question about a casino or any content on Livecasinocentral?

We offer full support to anyone that wants to ask us for advice. Just leave a comment in the comments section on one of the posts or pages. We’ll contact you within 24 hours. However, please note that our responses may take a little longer on weekends or holidays.

How can you get casino dispute support from Livecasinocentral?

Leave a comment on one of the posts. Make sure you fill in the email part of the post on the comments box. It will flash up on the back-end of our system. We will 100% get back to you. However, we only offer casino dispute support if you used one of our affiliate links to sign up. We will then contact the casino. If the casino is unreasonable, we’ll not only blacklist them, we will also contact the licensing authority and make a complaint.

How can you support Livecasinocentral and the reader community?

To reiterate. When you click through to a live casino via one of our casino reviews or one of the online gambling platforms on our ‘recommended’ lists, you are supporting our site. That is, once you make a deposit. Therefore, thank you if you do sign up for casinos through us. It allows us to continue producing more content to help you make better decisions when you gamble online.

How does Livecasinocentral source its news?

Affiliate commissions fund our news reporters. They receive remuneration through affiliate commissions. Therefore, when the latest games come out, you will hear about it in our news section. We can provide this news because the team researches external sources, such as the news pages of the official live dealer game developers (software providers).  Rather than looking at every site waiting for them to announce a new game, you’ll hear it from our news team as we collate all software provider and industry news into one continuously accessible news portal.

What concerns should you have about sites that earn revenue through affiliate commissions?

Some sites will advertise live casinos as their most highly recommended because the affiliate commission are higher. In comparison, Livecasinocentral ignores how much we get paid because our reputation means more. If a casino pays lower commissions, but the platform is top-notch, it will make it to our top 10 list. The theory here is, more players will be satisfied with their gambling experience. Plus, our site reputation remains in fact. And it goes without saying, more people will sign up for the casino that offers an amazing user experience, so in the end, we earn more enabling us to provide your with more quality content.

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