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iGaming share price movement since 2024 market open - EVO (+2.33%), ENT:L (-20.22%), PTEC:L (+2.87%), LNW (+29.52%) and 888:L (-2.14%). (Image by Pabitra Kaity at Pixabay.com) Every aspect of AI will infiltrate every person’s life very soon. Artificial intelligence (AI) has quietly been integrated into people’s lives, even if they are not aware of it. AI has slowly crept into our lives to help us process large amounts of data and perform mundane tasks (e.g., Alexa, Siri, Google Assistant, etc.). It is rapidly gaining ground, increasing computing power and solving complex problems. This powerful technology may eventually replace professionals in certain business sectors as AI will do these jobs more efficiently. In the iGaming industry, AI already assists with all algorithms in online games, accounting, marketing, business strategies… the uses of AI are endless and new ones are being developed every day. The interest in sports betting has increased exponentially since the introduction of the smartphone. The technology in smartphones enables users to do literally anything and betting is one of them. A majority of sportsbooks have been using AI for setting the odds and gathering different data feeds for events. But can the bettor use AI to get a positive result from an AI assisted suggestion? Apparently, many sports bettors have been using ChatGPT to get free insight on the event they are betting on. Are outcomes predictable? ChatGPT can give real time data of any sport to bettors regarding team fitness, player stats, identify trends, etc. Continued use will assist ChatGPT learn the bettor’s betting parameters, history and sports they are interested in and offer recommendations. This AI technology will not give you the odds but will offer predictions, analysis and betting strategies. Once the bettor has given ChatGPT all the data for an outcome of a sporting event, a very data driven answer will be presented. What about strategies? ChatGPT is able to generate simple betting strategies but there are more advanced arbitrage trading (betting) apps in the market. Arbitrage betting basically finds two bookmakers with different odds on the same match, who place bets on both teams so that the bettor has a better chance to win, no matter the outcome. The advantage of using an app like ChatGPT when betting is the app does all the data collection and spots trends. All of this is done in real time, saving the bettor countless minutes/hours (depending on how he does research) and it can be critical when timing of the bet is crucial. The app can make decision making very simple decisions to speed up the bettors’ strategy. The use of AI has many advantages but there is a downside too. ChatGPT may not be able to monitor team players that may be last minute changes to the lineup. Decisions made by AI are not intuitive and not based on human experience which can be important when making non-standard decisions. Then there is the possibility of technological failures - app goes down, no internet, or issues with the AI functionality. The use AI in sports betting can assist the bettor and provide possibilities in real-time, making online gaming more interesting… but will it replace human decision making… only time will tell. This week’s report will cover the price movements of Playtech, Evolution, Entain, Light & Wonder and 888 Holdings to see where they may be headed in the coming weeks. Disclaimer: The advice and information in this page is not to encourage to invest in iGaming shares. It merely an update with some opinions, yet we are not experts on stock market investments. For last week's report, please see out iGaming Stocks Update Issue 5 2024. Evolution (EVO.ST) – NASDAQ Stockholm – SEK Evolution has done very well since the start of 2024, with an increase in share price of almost 13%. The stock has done well but has been under selling pressure for the last 4 days, as the OMX has dropped 0.5% and EVO has dropped 1%. The stock is currently trading at 1245.80 SEK but is in a bearish trend after hitting a year-to-date high of 1,375 SEK a few days ago. Current: 1245.80 SEK 10 March 2024: 1,315.20 SEK 12-Day Gain/Loss: -69.40 SEK (-5.27%) 2024 Market Open: 1,217.40 SEK Yearly Gain/Loss (2024 Market Open): +28.40 SEK Yearly (%) Movement: +2.33% Entain PLC (ENT.L) – London Stock Exchange (LSE) – GBX Last week Entain posted their full year 2023 results with revenue rising a moderate 1.8% and the EPS missing significantly. The EPS missed by £1.41 and profit was down £37.6m causing selling pressure on the shares. The stock is currently trading at 786.19 GBX with strong resistance of 844.80 GBX. Current: 786.19 GBX 10 March: 747.00 GBX 12-Day Gain/Loss: +39.19 GBX (+5.25%) 2024 Market Open: 985.40 GBX Yearly Gain/Loss (2024 Market Open): -199.21 GBX Yearly (%) Movement: -20.22% Playtech (PTEC.L) – London Stock Exchange (LSE) – GBX The Playtech share price has suffered since Caliente, its joint venture partner in Mexico, filed a lawsuit against them last October. The court case is ongoing and is being fought in the UK (has Caliente call option to purchase 49% of PTEC expired?) and in Mexico (partnership fees due to PTEC). This situation harmed investor sentiment as the stock dropped 24% on the announcement but has bounced back 23% since then. The stock is currently trading at 458.20 GBX with strong resistance at 466 GBX. Current: 458.20 10 March 2024: 459.20 GBX 12-Day Gain/Loss: -1.00 GBX (-0.22%) 2024 Market Open: 445.40 GBX Yearly Gain/Loss (2024 Market Open): +12.80 GBX Yearly (%) Movement: +2.87% Light & Wonder (LNW) – NASDAQ NYC – USD Light & Wonder has continued its meteoric rise in share price over the last 5 years. Since January, the share price is up 26.5%. The company posted positive full year results last month and continues to hit record all-time highs. In the last 9 quarters they beat market analysts’ revenue expectations and have built up momentum for 2024. LNW hit another all-time high this week of 109 USD and finished the day slightly down at 105.64 USD. Current: 105.64 USD 10 March 2024: 101.34 USD 12-Day Gain/Loss: +4.30 USD (+4.24%) 2024 Market Open: 81.56 USD Yearly Gain/Loss (2024 Market Open): +24.08 USD Yearly (%) Movement: +29.52% 888 Holdings (888.L) – London Stock Exchange (LSE) – GBX 888 Holdings has continued to struggle in 2024. After stating that they would miss revenue 2024 forecasts last December, the stock has been in a bearish trend, with a slight uptick in February. The company has started reducing operational costs by cutting staff and most recently cancelling their sportsbook with Sports Illustrated, citing intense competition and economies of scale to make this division profitable in the U.S. The dissolution of the partnership will cost 888 50m GBX between now and 2029. The share price has remained flat since the last report and is trading at 89.05 GBX. Current: 89.05 GBX 10 March 2024: 85.65 GBX 12-Day Gain/Loss: +3.40 GBX (+3.97%) 2024 Market Open: 91.00 GBX Yearly Gain/Loss (2024 Market Open): -1.95 GBX Yearly (%) Movement: -2.14%

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