We follow BetConstruct’s industry transformation over 10 years at ICE London gaming expo unveiling innovative products like blockchain. (Image Courtesy of BetConstruct)
BetConstruct has made headlines at the ICE London gaming expo for the past decade. Their journey shows how this tech provider became an industry leader known for innovation.
Back in 2014, BetConstruct unveiled new products like a next-level Sportsbook and virtual games. Their hot launch started an ICE London tradition with big announcements annually. Over the years, creative branding concepts like 2016’s liberating ‘Garden of Freedom’ and 2020’s globally-inspired ‘East & West’ made a splash.
This year marks a milestone 10th ICE London for BetConstruct. The company keeps redefining industry standards with advanced offerings like blockchain integration. Their booth turns imagination into reality, letting partners access tools for success. Major launches feature a gaming platform, crypto solution and multi-wallet. With award-winning sportsbetting and 250+ gaming partners, BetConstruct sets the pace in moving the gaming world forward.
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2014: Kicking Off a Tradition
When BetConstruct made its debut at ICE London 2014, no one knew a new tradition was starting. They unveiled big hits like the Live Casino, Data tools, a next-level Sportsbook, Virtual Games and Financial services. Folks were especially interested in the Data solutions to help operators serve up a better experience. This led to new partnerships from all the post-event meetings.
2015: Time to Grow
In 2015, it was all about BetConstruct’s Spring Platform and the theme ‘It’s Time to Grow.’ This revolutionary tech integrates different products and services with solid back-office stuff, all-in support and sweet deals. It shook up the industry. BetConstruct also showed off their hot Sportsbook for online and retail. Today this sports betting software has 70,000+ live games and 140,000+ pre-match events every month, with 120+ sports in 20+ languages. Not too shabby!
2016: Garden of Freedom
In 2016 BetConstruct told visitors to chill in the ‘Garden of Freedom,’ with lush plants showing partners’ freedom and flexibility. As advisor Vahe B said, “We don’t just sell sportsbooks or casinos; we offer the experience and opportunity to be free.” The pretty Garden felt liberating, with the Spring Platform empowering partners to run their own show. Another wow factor was the Live Sports Video Streaming with 2,500 exclusive matches and 2,000 eSports events monthly. With so much exciting stuff on display, you can bet constructive chats and new team-ups flourished!
2017: Stepping Through the Door
In 2017, BetConstruct introduced the idea of a ‘Door’ at ICE London. This stood for giving partners access to things like tech help, software support, expert advice and meeting other professionals. It was about opening a gateway to success. During the event, BetConstruct expanded its casino games, started exploring virtual reality/augmented reality, released a new player management system, and offered new sports data services. The expo showed BetConstruct’s commitment to supporting clients.
2018: Embracing Totally Gaming
The next year, BetConstruct’s booth matched ICE London’s ‘Totally Gaming’ theme. This was about the gaming world evolving and creating cool new player experiences. One of BetConstruct’s founders talked about greatly boosting data services and deals for things like sports betting, virtual sports and social gaming. By debuting innovations like a politics betting platform, sports data feed, and bookie mobile app, BetConstruct delivered on promises. They ensured continued global growth and leadership.
2019: Tapping the AJNA
In 2019, BetConstruct’s booth focused on the ‘AJNA: AI-Powered Third Eye’ concept. AJNA refers to a part of the body connected to insight and awareness. The AJNA sports data tool gave valuable stats and analysis that humans can’t see. The booth had a live futsal arena for showing off the data service. BetConstruct also shared a new partnership with Arsenal Football Club. Another big reveal was teaming up with a gaming TV channel on casino games. Other hot products included award-winning sportsbetting, poker, fantasy sports and social gaming offerings. BetConstruct’s booth featured surprises, celebs and tempting deals.
2020: Mixing East & West
In 2020, BetConstruct’s ‘East & West’ theme highlighted its rise from an Armenian tech hub to an international gaming leader. Great diversity helps serve all types of global partners and players. BetConstruct unveiled multi-language sports services, AI tech helpers, website builders and other top-ranked products. By fusing Eastern and Western innovation, they wowed the ICE London crowd.
ICE 2022: The Year of Harmony
At ICE London 2022, BetConstruct introduced their vision of ‘Harmony’ – showing how all their products work together. An 80-person orchestra performed to symbolize this concept. Their ‘What’s Yours is Yours’ campaign promised complete freedom for African markets. In their 700+ square meter booth, they displayed live casino, AI assistant and more to over 1000 attendees. 2022 was a big success in sharing BetConstruct’s harmony message for future shows.
ICE 2023: The Year of Resonance
In 2023, BetConstruct returned focusing on ‘Resonance’ – a tech system with blockchain token FTN. Their ‘Our Magnitude is Your Advantage’ slogan pushed continuous innovation. Visitors could enter a raffle to share a $20,000 FTN prize pool. The goal was integrating new technologies for fresh gaming business solutions. The FTN breakthrough came via a pre-market FTN crypto release of the coin at 0.35 USDT. Today, is worth 1.7 USDT.
ICE 2024: The Year of Limitless Imagination
A 700-square-meter 2024 booth erases the line between dreams and reality. Multi-Wallet highlighted for easily managing crypto and regular payments. New launches include custom crypto coins, BetChain gaming platform and an integrated Crypto Solution for better gaming. Their ever-growing Sportsbook and 250+ gaming partners exhibited. Guests are challenged to make their bold visions real.
A Decade of Redefining Industry Standards: With a decade at ICE London, BetConstruct leads in moving the industry forward with creative ideas. Mark February 6-8, 2024 to see how they turn ambitions into successful companies.
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