Less than 45 days into 2024 and Pragmatic Play has 8 partnership deals in 2024 including another new live casino B2B deal in the UK! (All images courtesy of Pragmatic Play News)
The Pragmatic Play software provider has kicked off 2024 in style with eight new partnership deals. Six of those B2B supply agreements include live casino games, while there is an online slot and bingo deal.
There are two new partnerships in the UK. Playbook’s aggregator platform for Bingo games, and a live casino deal with with Sky Vegas bringing Pragmatic Play’s live dealer games to Sky Bet’s Vegas live casino lobbies.
In South America, Pragmatic Play is also continuing its push with five deals this year. The other B2B supply deal is for Belgium/Dutch markets.
Pragmatic Play Partners with Betnacional in Brazil
Brazilian players on Betnacional can now try their luck on Pragmatic Play slot hits like the Big Bass games, Sweet Bonanza, and Gates of Olympus. Additionally, Pragmatic Play’s awesome live dealer games such as Vegas Ball Bonanza and Sweet Bonanza CandyLand are now available, along with classics like blackjack and roulette. On top of that, Betnacional customers can check out Pragmatic Play’s realistic virtual sports with horse racing, greyhound racing, and other sports like the popular Force 1 game.
Luiz Andrade Lima from Betnacional added: “As one of the most sought-after developers in Latin America, we’re thrilled to launch Pragmatic Play’s awesome games. This comprehensive package positions us well for 2024. We foresee great success.”
“We’re excited to grow in Latin America through this deal with top Brazilian site Betnacional,” explained Victor Arias, Pragmatic Play’s VP for the region. “Our varied selection of slots, live games, and virtual sports has done really well in the region.”
Pragmatic Play Teams Up With Playbook Engineering to Offer Bingo
Pragmatic will now offer its full range of Bingo games on Playbook Engineering’s platform. This allows Playbook’s operators to be like their own Rhino.bet site to give UK players access to Pragmatic’s cool Bingo variations such as 90-ball, Drop Pots and the upcoming Animingo. Players on Playbook online casino platforms have already been enjoying Pragmatic’s slots and live casino games. Playbook’s Commercial Director Luke Cousins welcomed the new deal too, calling Pragmatic “one of our most valued suppliers.” Brits love Bingo so much, so he expects the partnership extension to be a big hit.
The deal follows a partnership this year with Sky Vegas, while in 2023, Pragmatic Play also extended or created new B2B supply deals with top names like LeoVegas and BetMGM, William Hill Casino, Flutter, Rank Group, and MrQ. William Hill and Leo Vegas are two of our recommended UK Live online casinos. In addition, we recommend LeoVegas for casino players in South Africa, Ireland, India, and Canada under the Malta Gaming Authority (MGA) licensing. Also, the software provider ended 2023 with a B2B deal to supply BetMGM and LeoVegas UK.
For Pragmatic, it cements their reputation as a top supplier for the UK online casino space. “We’re excited to bring our awesome Bingo products to more UK operators,” said Pragmatic’s Chief Operating Officer Irina Cornides.
Gaming software developer enters deal with Argentine casino
City Center Online in Argentina is now hosting Pragmatic’s full range of slot titles. Some of the notable additions are award-winning hits like Sugar Rush and Gates of Olympus. Newer releases Pub Kings and Mustang Trail will be in the mix as well. This agreement was the fourth of the year across Latin America’s regulated markets.
The software provider has been aggressively partnering with operators in the region as you will discover from deals also mentioned below. Also, in 2023, Pragmatic made 6 new partnerships across Argentina itself, and 7 in 2022.
Online Gaming Manager Samanta Zio hinted this lines up well with their goals: “Pragmatic’s rep for quality fits what we want – to give our Argentine players a top notch experience.”
“We are delighted to team up with City Center Online. It shows our momentum in Latin America,” said Pragmatic VP Victor Arias. “We’re confident our awesome slots library will be a big hit with their players.”
Pragmatic Play Partners Up with Colombian Gaming Site Zamba to Offer Live Dealer Casino Games
Colombian online gaming platform Zamba first integrated Pragmatic Play slot machine titles in 2020. Now, Pragmatic will add its Live Casino games to Zamba’s iGaming lobbies. The deal provides Zamba players access to well-known Pragmatic Play hits like the Sweet Bonanza Candyland, Snakes and Ladders, and traditional live table games like roulette, blackjack and baccarat.
This was the brand’s third deal of the year in the region, following Latin American partnerships with Triunfobet and Betris, both covered below.
“By pairing our modern Live Casino suite with the proven success of our slots content on Zamba, we further our wider strategy of increasing Pragmatic Play’s footprint across Latin America,” explained Victor Arias, VP of Latin American Operations at Pragmatic parent company ARRISE.
Pragmatic Play Teams Up With TriunfoBet in Latin America
TriunfoBet, an operator in Latin America. can now offer Pragmatic Play’s popular slots, live dealer casino games, and virtual sports betting to its players. Some of the cool new games TriunfoBet gets include Treasure Island, a lively gameshow-style title, and Gates of Olympus 1000, a slot based on Greek mythology. For the holidays, players will be able to enjoy Christmas versions of Big Bass Bonanza and Sugar Rush slots.
The deal is part of Pragmatic Play’s push into Latin America. They’ve been getting snapped up by more and more operators in the region who want to take advantage of Prag’s reputation for fun, high-quality games. This was the second deal of 2024 in South America for the software provider following its Betcris partnership covered below.
Pragmatic’s VP for Latin America said he’s confident TriunfoBet will be just as successful as their other regional partners. Meanwhile, TriunfoBet’s CEO said adding Pragmatic’s stuff will really level up their gaming platform.
Pragmatic Play Brings Live Dealer Casino Games to Sky Vegas
UK gaming site Sky Vegas now hosts Pragmatic Play’s live dealer casino games to its live casino lobbies. In the past, Sky Vegas only used Pragmatic Play for slot machine titles. Now members can access hit game show entertainment like Vegas Ball Bonanza (lotto/bingo), Sweet Bonanza CandyLand (Wheel of Fortune) and live games such as Andar Bahar, Sic Bo, Blackjack, Baccarat, and Roulette.
In 2023, Pragmatic Play aggressively expanded with some big-name casino entertainment brands in the UK. For 2024, I already mentioned the Playbook Engineering partnership, while this Sky Vegas deal followed a LeoVegas and BetMGM partnership covered in our 2023 Pragmatic Play partnerships round-up.
Both sides are thrilled about the new partnership. Pragmatic Play sees Sky Vegas as a great place to showcase their live dealer portfolio to more British gamers. And Sky Vegas believes adding these games will get their players more engaged and excited about their casino offerings.
Pragmatic Play Partners with Betcris to Offer Games in Latin America
Pragmatic Play will supply Latin American operator Betcris with online slot, live dealer, and virtual sport titles. Award-winning slots like the Global Gaming Awards 2023 ‘Slot of the Year’ Sugar Rush, and the double game of the year award-winning Sugar Rush slot, which pick up the EGR Operators Awards and Gaming Intelligence Latin America Awards awards in 2021 will also feature.
In addition to slot machines, Betcris players also gain access to live dealer casino games such as Live roulette, blackjack, and other table games as well as game shows like Sweet Bonanza Candyland. On top of slots and live dealer games, Betcris will also feature virtual sports games that use life like graphics for simulated betting on football, horse races, greyhound races and car races. Pragmatic Play has been aggressively establishing partnerships with top Latin American gaming brands recently.
Similar deals with Salsa Technology, Vem Betar and other big names in the region have expanded Pragmatic Play’s reach. Over 2022 and 2023, Pragmatic Play’s news pages have reported 90+ plus partnerships in South America.
Pragmatic Play Live Dealer Games Head to Gaming1’s Circus
Pragmatic Play Live will supply its live games portfolio to Circus’ gambling sites in Belgium and the Netherlands. This includes Game Show-style games like Mega Wheel, Sweet Bonanza CandyLand, and the new adventure title Treasure Island, plus classic table games such as Blackjack, Baccarat and Roulette. Gaming1’s Circus already hosts Pragmatic Play slot machine games.
In October 2023, Pragmatic Play also extended its partnership deal with Belgium’s Napolean to add live dealer games, while its only other deal in the country was with Peppermill Casino for Dice slots in July 2023. ComeOn Casino in the Netherlands also took on Pragmatic Play live games in May 2023.
Pragmatic Play’s Chief Operating Officer Irina Cornides commented “Gaming1 is a big player in Belgium and the Dutch casino arenas,”. Katalin Horvarth, Gaming1’s casino division leader, commented: “Pragmatic Play offers some of the best Live Dealer gaming out there”.
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