New Strategy: Appealing to millennials in iGaming with personalised, social and mobile gaming at 888Casino brands across the globe. (Image courtesy of nzphoto on Vecteezy)
Online gaming has blown up over the last few years. You know, things like poker, slots, casino games and sports betting. Companies in this industry, what we call the iGaming business, need to get smart about who they target and how they market their stuff if they want to make it. Is one big group worth focusing on? Millennials.
There are around 73 million millennials in the U.S. and 14.4 million in the UK. We’re basically talking about folks born between the late ’80s and the late ’90s.
They grew up with the internet and cell phones glued to their hands. Their interests and habits as customers could impact how they play online games. One major thing about millennials is that they want experiences tailored just for them.
If you are aiming for online gaming marketing for millennials, it should be all about creating personalised promotions, game recommendations and other tools targeted versus millennial owners.
The bottom line? The bottom line? Selling games online to millennials is all about the mix. It’s a mix of personalised content, social features, and cell phone-oriented design. That’s how you create experiences that grab millennial buyers.
The Current 888Casino Operations
If you’re a fan of online slots and casino games, then you are probably familiar with 888Casino. It’s been live since 1997, and is run by Virtual Holdings Ltd, which is a favourite for internet gaming. In the years that followed, 888Casino added more than 1,500 slot titles. Most of these are newly released slots, while the others are in-house releases. Working with big providers of slots, table games and live casino such as NetEnt, Blueprint and others, you’ll have access to some of the most popular Casino games on the web today.
And it’s not just all about the games either. They give pleasant extras such as free spins, jackpot coupons and even a $500 first-deposit match + $20 bonus when you register (terms and conditions apply). It seems like they really aim to attract players and keep them coming back.
Recently, 888Casino partnered with Sunflower Seed B.V. This aims to upgrade the betting and gaming services you get as a player. The mission is to keep everything well secured, to run enticing promotions, and to enhance the user experience – all while you continue to use the same login, and don’t lose good standing such as given through points-based schemes.
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