BETER Live Partners with BetConstruct to make it two impressive new strategic partnerships signed and sealed in 2022! (Image from pixabay at pexels.com)
BETER Live has exploded into the iGaming industry and has seemingly come from nowhere. Originally an eSports focused company that launched in 2018, the live casino arm of the brand, BETER Live only launched at the end of December. In no time at all, the firm has now penned its second partnership deal of 2022 and looks set to become a major player in the live casino industry.
Only just announced, BETER Live has inked a content partnership with the major live casino provider and aggregation platform, BetConstruct. The deal means that BETER’s live Blackjack, Roulette, and French Roulette titles are now accessible to BetConstruct’s clients and their players.
This becomes the second major partnership deal that BETER Live has sealed following a similar deal announced in January. That partnership was with PariMatch an online sportsbetting and casino brand that was delighted to take on board the excellent titles that BETER Live has to offer. With BetConstruct now in the bag, BETER Live will look to take its next step as it rapidly grows into this competitive iGaming genre.
BetConstruct’s Deputy Head of Gaming, Ruzanna Elchyan, was quick to share her delight at this new collaboration. Describing BETER LIVE’s live products as exciting, innovative, and engaging, she stated her confidence that BetConstruct’s clients and players will have a great time playing them.
What’s Next for BETER Live?
You have to say that BETER Live has made a big impression in such a short space of time. The firm has put together an amazing team that is full to the brim of iGaming experience. Led by Anna Vikmane, a live casino veteran of Playtech and Entain (formerly GVC), BETER Live is armed with the industry knowledge, ambition, and skills to push itself right to the forefront of live casino gaming.
Things have moved quickly too, having just launched its first studio and the brand on December 21 last year. It is impressive how the firm now has two partnerships in place with significant iGaming brands. We can only imagine that the company will keep this pace up as it pushes into new markets, gains brand awareness, and delivers its live titles to an ever-growing target audience.
What Does BETER Live Offer?
Right now the studio operates Roulette (European, French, and American), Blackjack, Baccarat, and Top Card, but it is known that once the brand has established itself in the industry across several markets, it has plans to create modern gameshows and variations of live table games that cater to the next generation of online casino players.
BETER LIVE has taken a player-centric approach to live casino gaming and aims to ensure that players receive a product they can enjoy, engage with, and ultimately, continue returning to. The firm uses state-of-the-art technology, top-tier studio design, and streams its games around the clock on a 24/7 basis.
As for the player’s 2022 looks like it could be an exciting year for fans of live casino games. Alongside the rapid emergence of BETER Live, EGT Interactive also launched a new live casino platform in recent months. Add those two on top of leading live specialists like Evolution, Pragmatic Play Live, and Playtech, and we’re soon going to be spoilt for choice.
BETER LIVE’s Director Anna Vikmane shared her feelings about this new partnership when she stated, “Securing two major partnerships in such a short time has meant 2022 has been an amazing year for us so far. We’re proud of the achievements so far and will now concentrate on expanding our studio and pushing for further content partnerships in the coming months”.
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