South Africa: BetGames Ties Up Agreement with LulaBet

BetGames ties up agreement with LulaBet that will strengthen an already solid position in the SA iGaming market! (Image from betgames.tv)

Africa has some of the fastest-growing markets in the iGaming industry and many big-name operators and suppliers have been quick to realise their potential and get in on the action. One such brand to recognise this potential earlier than most is the 2020 SBC Awards ‘Live Casino Supplier of the Year’ winner, BetGames.

Betgames has spoken of its African ambitions since 2015 and has since worked hard to establish itself on the continent. It comes as no surprise that the latest development is that BetGames has entered into a content agreement with yet another popular operator on the continent. This time that partnership is with a South African operator called LulaBet, a new platform in the region that offers sports betting and an online casino.

LulaBet is based in Cape Town and is quickly earning a good reputation for offering high-quality betting products and casino video slots. The only thing previously missing from the platform’s portfolio of casino games was a live casino suite. That has been remedied with this deal with BetGames and a quick look on the casino website will show that BetGames is the only live casino provider listed. LulaBet has made a great choice too, as BetGames has a distinctive style that will appeal to fun-loving South Africans. The developers’ games are fast, action-packed, big and bold, and hosted by lively live presenters.

As a result of this partnership, the platform and its members now have access to the full portfolio of live games offered by this popular live supplier. That includes bingo-style titles, such as Lucky 5, 6, and 7, the Wheel of Fortune gameshow, and the simple card game, War of Bets. Of course, the agreement also means that new titles will also be made available as and when they are released.

James Everett, BetGames VP Sales, Africa, stated upon the revealing of this news: “We’re always happy to strike deals in Africa, as our titles have always resonated with the continent’s online players.”

Why the Lure of the South African iGaming Market?

Online casino gaming is growing all across the African continent, but in South Africa, in particular, it is really starting to blossom. Statistics show that one in ten South Africans participates in gambling in one form or another while, according to BetGames, the iGaming industry in this region will break the $2.3 billion revenue barrier by 2023.

The firm is not the only live supplier to realise this either. Many others have made a strong push for market position in the country this year. Just a few weeks back OnAir Entertainment announced that it would enter the South African market before the end of the year, while Pragmatic Play Live has inked four content partnerships in the country this year alone. TVBet and BetConstruct are other live casino brands that have recently expanded into the region.

As they say, there is no smoke without fire, so the fact that so many leading iGaming brands are vying for a position in South Africa is evidence that this is a market that is rising rapidly. This is all fantastic news for our South African readers, of course!