Are you an 888Casino member or a fan of live blackjack? 888Casino branded live Blackjack tables are coming soon! (Image from pragmaticplay.com)
A new landmark deal will introduce purpose-built Pragmatic Play Live and 888Casino branded live blackjack tables exclusively available to 888Casino’s live game portfolio. The new table games will come complete with 888 branding and new designs all hosted in Pragmatic Play’s state-of-the-art studios in Romania via dedicated blackjack game rooms.
As a result of the new agreement, 888 casino’s current set of branded live dealer games provided by Evolution will feature side-by-side with Pragmatic Play Live’s dedicated live blackjack tables. As a result, one of the world’s most successful online casinos will now boast one of the largest collections of proprietary live dealer games available to its members. And it is this combination of 2 competing brands in the same casino space that makes this deal unique by nature.
We are used to seeing live dealer brands compete at the same online casino, delivering shared live casino solutions. However, for a casino to sign up for a second dedicated option from a competing brand, both running side-by-side in the same live casino lobby is a rarity. It just goes to show how far Pragmatic Play live has come since its 2018 push into the iGaming scene, and how quickly the brand has evolved to be considered on par with the likes of Evolution, which has been in the industry since 2006. That’s some head start.
For Pragmatic Play Live, this is a momentous occasion. 888Casino is no small fish. It is a major brand name on the iGaming circuit with a huge member-base that swears by the casino’s ability to provide them with a professional and diverse live casino gaming experience. To add a dedicated solution to such as prestigious online casino is a major achievement, and another milestone accomplished. It says look; we are here, and our services are worthy of the best of the best!
In the official Pragmatic Play news release, the company’s Chief Business Development Officer, Yassi Barzely, made it clear that he considers 888casino as one of the world’s leading online casino brands. He then went on to express his delight that Pragmatic Play, as a strategic partner, has been able to create a dedicated blackjack solution to enhance 888Casino players’ experience.
Should Evolution Be Looking Over Its Shoulders?
There is no doubt the Evolution camp already had wind of news that its major competitor was in the process of penning a deal with one of its major B2B customers. It is also not something that would have come as a shock because Evolution likely knew times like this were on the horizon. It happened in the video slots vertical to the pioneers of the industry such as Microgaming and Net Entertainment (now NetEnt), and a similar evolution of the live dealer was always on the cards.
Should Evolution be looking over its shoulder? Of course, it should, and it is no different in any competitive industry. In fact, Evolution already had its eye on Pragmatic Play, and it’s not the only live dealer brand on its radar. Evolution was the first to supply live casino game solutions to 888Casino, and during that time it has signed a trio of live dealer brands up. Namely Pragmatic Play Live, Authentic Gaming, and Playtech.
Not only is Evolution looking at its direct competitors at live casinos like 888, the overall live casino niche now has 30+ brands all bidding for market share. Healthy competition in this market, as with any free market, is always a good thing. And those that benefit the most are the online casinos that can offer players a diverse live casino game portfolio, and of course, the players themselves.
Speaking of the Pragmatic Play Live and 888 Casino deal, 888 Casino’s VP B2C, Talya Benyamini confirmed this by mentioning how the addition of Pragmatic Play Live’s dedicated solution will enhance the diversity of the casino’s existing products, and that customers would ultimately benefit.