Crown Melbourne AUD 120m fine

In today’s Australian gambling news we bring you Entain’s advertising woes, Aristocrat’s new CEO & an AUD 120 million fine on the Crown Melbourne! (Image from Courtesy of SK SK on

In the Aussie casino arena, there’s great news for Aristocrat as the Australian gambling entity, turned global phenomenon continues to show positive growth, and the company has made several new appointments.

However, there’s also doom and gloom to report as the government clamps down on gambling advertisements and rouge casino practices.

Entain, the British sports betting brand known for its Ladbrokes and NED brands is pulling out of sponsorship amidst mounting pressure to reduce gambling advertising in the country. Meanwhile, all companies associated with gambling will soon need to ditch the ‘gamble responsibly’ taglines for harsher words to discourage people from placing bets.

Plus, we bring you news of one of the largest casino fines we have seen in the history of gambling. After several breaches of regulatory laws found via an investigation into social responsibility rules at the Crown Melbourne land-based casino, a whopping AUD 120 million fine has been imposed on the casino.

Have you ever seen a fine this big? Perhaps the largest fine I have seen in my two decades of being involved with the gambling industry was Entain’s GBP 17 million fine imposed by the UKGC. AUD 120 million is an obscene amount for Crown Melbourne to wipe of its balance sheet.

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Australian Gambling News Recap

  • Entain plans to end multiple sporting sponsorship deals
  • Aristocrat announces the appointment of a new CEO
  • Crown Resorts on the receiving end of a massive AUD 120m fine

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Entain Ending Australian Sports Sponsorship + Changing Taglines

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As part of an initiative to reduce its sponsorship advertising, the company’s branded betting products, Ladbrokes and Neds will no longer show up on the jerseys of athletes. Entain brands also sponsor NRL and AFL teams and could soon pull out of deals with Brisbane Lions and Canterbury-Bankstown Bulldogs.

In a statement released back in July, the gambling giant said it would no longer be associated with the iconic logo on the back of the Brisbane Broncos jersey. Due to a growing backlash against gambling companies advertising in sports in Australia, point of consumption tax hikes, and 5% racing levies, Entain ended a lucrative AU$ 7.5 million sponsorship deal.

Gambling companies in Australia will no longer use the term ‘gamble responsibly’ by March 2023. Instead, new taglines will read ‘Chances are you’re about to lose’ and ‘What’s gambling really costing you?’.

Aristocrat Appoints New CEO Subject to Regulatory Approval

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Earlier this month Australian gambling outfit Aristocrat Leisure Limited announced that Sally Denby had been appointed Chief Financial Officer (CEO). Her appointment is subject to regulatory approval. The company also announced the promotion of Bill G. Lance Jnr to non-executive director of the Board.

Aristocrat Leisure’s robust portfolio of scaled and world-class gaming assets is following an exciting growth journey since the Playtech deal fell through. Its top-line performance was strong, particularly in the Asia Pacific region. It has also made progress in the online RMG segment with the launch of Anaxi, plus made a significant investment in its top-performing product library.

The company also made a series of senior hires in the last month to drive improved performance across the board. Aristocrat has introduced a Chief Innovation Officer and a new chief risk officer to help steer the ship and boost the bottom line.

Crown Resorts Record AUD 120m Fine for Gambling Harm Regulations

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The Victorian Gambling and Casino Control Commission (VGCCCC) imposed two fines on Crown Resorts, worth a total of AUD 120 million. These are the first two fines that the VGCCC has ever imposed on a casino operator after an investigation by the Royal Commission into the responsible service of the gambling code of conduct at Crown Resorts.

The VGCCC’s investigation revealed that Crown failed to prevent patrons from using plastic picks to hold down pokie machine buttons, it failed to comply with a statutory declaration to stop the automatic play of electronic gaming machines, and it did not prevent customers from gambling for more than 24 hours straight.

In a statement made by Crown Casino, a rep said that it has already started making changes to its corporate structure and that it has committed to making further investments in responsible gambling.

Interested in Australian Gambling News?

Stay tuned for bonus reports, updates on the latest regulatory changes, fines imposed by government gambling authorities, and more. We always check for the latest news in the country and will bring regular condensed reports like this one so you can stay up to date in one bite-sized article.

What do you think of new regulatory laws? Let us know your thoughts on the tightening restrictions being imposed on Australian land-based and online gambling. We are interested to know where our next Aussie news piece will take us, so please feel free to leave a comment.

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