Pragmatic Play is at it again as CDP Gaming Technology boosts Pragmatic Play Live South Africa ambitions after striking a new B2B partnership deal that allows the firm to resell Pragmatic’s products in the Rainbow Nation!
The first brand that Pragmatic Play will go live with is YesPlay, which is an online sports book.
For Pragmatic Play, this is a deal that gets the brand name’s foot in the door into a market that is semi-closed off for online casino providers, while online sports betting providers can operate within the nation which appears to have opened the doors for Pragmatic Play to step in.
On top of this, South Africa is a great place to do business as currently, the country is one of the 5 global BRICS economies with huge growth potential and a population with an appetite for online gambling. At this time, live dealer casino games or video slot players that want to play at live casinos in South Africa have the option to sign up to European casinos under the Malta Gaming Authority (MGA), however, this new Pragmatic Play and CDP partnership may give South Africa citizens the option to play live games delivered by domestic providers.
The crux of the partnership deal is one that suggests the South Africa-based gambling software specialist will distribute Pragmatic Live table games and video slot content domestically. This has caused some confusion about how Pragmatic Play fits into CDP’s plans because currently there is no legal framework in place for online casinos or casino games to operate in South Africa.
How Will CDP Distribute Pragmatic Play Games Within the Current Legal Framework?
Distribution of Pragmatic Play Live content will be handled by CDP Gaming, which will begin offering live casino games via its reseller program using its B2B gaming mobile betting innovation.
CDP’s specialist area lies in sports betting solutions in South Africa, and it provides domestically licensed operators with a ready-to-go sports betting platform. Operators take on the platform, add branding, and send it online for those that want to place bets via their mobile devices. Players have access to fixed-odds betting, pre-match odds, pool betting, and odds for live in-play betting as well as streaming services.
Now according to an amendment names the National Gambling Act of 2004, online sports betting operations are legal, which is why CDP has thrived in the Rainbow Nation. Yet, the act clearly forbids online casinos games specifically singling out interactive gaming’ and ‘online casinos’. There appears to be no loophole or middle ground here.
Sports Betting Workaround
As YesPlay is part of CDP’s platform and mentioned specifically by Pragmatic Play in its CDP/Pragmatic partnership press release, we must assume that CDP has a workaround that allows operators using its online sports betting software solution to connect to a betting section that includes online slot and table game content. This ‘apparent workaround’ would mean that Pragmatic Play casino games will be available nationwide, with any misinterpretation of the law weighing heavily on CDP’s backs and not Pragmatic Play.
One would assume that any live dealer games CDP connects to will be from studios outside of South African territory and as such outside of government jurisdiction. Otherwise, Pragmatic Play could enter the market without the help of CDP.
Could This Be a Betting Shop Solution?
As the press release on the Pragmatic Play website does not give away strategic information, aside from mentioning that the deal will see live tables and slots distributed nationwide, it is difficult to understand how ‘interactive games’ will legally operate in the country. Albeit, there is a possible legal alternative for CDP.
CDP also supplies betting shops and casinos in South Africa with POS terminals, self-service betting terminals, and other retail solutions. It could be that this deal will allow retail betting stores and land-based casinos to connect to Pragmatic Play content from within a licensed high street betting shop. Also, land-based casinos in South Africa could make use of Pragmatic Play casino game tech on the casino floors.
This would make sense because Pragmatic Play also offers state-of-the-art B2B solutions for brick-and-mortar gambling establishments, and CDP would then become the domestic brand rep and reseller. What we do know is that there is more to this story than meets the eye, and as soon as CDP behind to resell Pragmatic Play products, we will report back to you!