A leading content provider in the gaming industry, Pragmatic Play has penned a strategic partnership deal with Coolbet, an innovative online slot supplier. Coolbet’s players can now access Pragmatic Play’s collection of Live Casino and slots offering through the partnership. Coolbet partnered directly with Pragmatic Play to integrate the latter’s ever-growing portfolio of Live Casino and slots products into its own offerings such that its players can now choose from the wide range of selections available. This is Pragmatic Play’s second collaboration this month as it recently collaborated with BetPlay to extend its live offerings.
These products include Pragmatic Play’s 2-card version of Mega Roulette, Dragon Tiger, Baccarat, and a dedicated Blackjack table. Other products include games and slots such as Lucky Lightning, 5 Lions Megaways, Book of Vikings, Panda’s Fortune 2 among several others. Players have access to a highly customized and unique Live Casino experience via the dedicated tables while Coolbet’s branding across the table provides an outstanding visual asset for the operators and a more innovative product for players.
This partnership deal is an addition to several others for Pragmatic Play which is highly renowned for penning strategic partnerships with top brands to integrate its live casino and slot offerings. The latest of such partnerships is this one with Coolbet in furtherance of Pragmatic Play’s pioneering expansion strategy which has been paying off both in global regulated and European markets. Coolbet’s major goal since its establishment in 2016 is to make gaming transparent and fun with an obligation to partner communities by supporting local athletes and teams.
Statement from Pragmatic Play’s Malta Operations Vice President
Speaking on the integration, Pragmatic Play Malta Operations Vice President, Lena Yasir stated that:
The company has a responsibility of partnering with brands that exemplify its values as a top provider of slot and Live Casino products. He further stated that Coolbet is one of such brands worthy of partnership because of the strong reputation it has constructed as a first-class supplier through the implementation of its core values into its operations.
Yasir concluded that Pragmatic Play looks forward to a successful relationship between both brands and is eager to see how the relationship develops.
Statement from Head of Casino and Games at Coolbet
Patrick Backlund, the Head of Casino and Games at Coolbet also commented on the partnership stating that:
His firm is thrilled to bring the market-leading casino and slot products from Pragmatic Play to its players. Backlund added that Live Casino offering Pragmatic Play provides a host of top-quality experiences and Coolbet looks forward to seeing how its audience will receive the new games.
In a month, Pragmatic Play produces about 5 titles currently and also delivers Bingo and Live Casino games as part of its portfolio which boasts a large volume of quality products made available via a single API.
Established in 2016, Coolbet is a developed sportsbooks software and gaming site with licenses from MGA, as well as Swedish and Estonian regulatory authorities. Coolbet has its headquarters in the center of Tallinn with a workforce of about 170 employees made up of industry professionals to deliver the best services to customers. The firm strives to be personal, fair, and open with information that is rarely seen on other gaming sites. It also aims to improve its customers’ knowledge of online gaming and continue to focus on product innovation and development while setting new standards for responsible gaming.