It was a great day for William Hill International at the latest 2022 EGR Nordics Awards, an industry event that gives tribute to iGaming and sporting brands that performed well across Nordic countries. The ‘once again’ European owned brand, recently purchased by USA’s Caesars Entertainment and then had its European assets sold to 888 Holdings PLC, picked up awards for each of its major brands–William Hill International and Mr Green Casino.
The awards ceremony took place in the Mediterranean island of Malta–home to the Malta Gaming Authority (MGA). And the host for the event was the luxury ‘The Westin Dragonara Resort’ in St. Julian’s on the island’s east coast next to the Dragonara Casino. The land-based casino establishment is famously known online in live casinos across the globe as it is home to Evolution Dual Play Roulette tables in which players can zoom in via their webcams from their live casino and play alongside players physically seated on the roulette tables situated on the Dragonara Casino’s main floor.
Evolution was nominated in the event for the ‘Casino Content Supplier’ award under the Evolution Group but missed out on the award to video slot developer Greentube, which just so happens to be a William Hill International and Mr Green partner.
‘Safer Gambling Operator’ Award goes to Mr Green for the second year
Mr Green casino, operated under William Hill International, took down the 2022 ‘Safer Gambling Operator’ award in the ‘Operator Category’. The casino also won the same award in the EGR Nordics event held in 2021. Anyone looking for a casino that educated its customers on how to avoid problem gambling by gambling responsibly, Mr Green has you covered.
EGR Nordic judges awarded Mr Green Casino with the award because they were impressed with the way the platform is continuously developing its safer gambling software. The fact those behind the Mr Green operation are customer-centric when it comes to its approach to safer gambling tools and processes shows that the casino is serious about the much-debated topic of responsible gambling.
In the same category, Kindred came close to winning, but Mr Green pipped the company to the finish line. However, the firm did get a mention under the EGR Nordics ‘Highly Commended’ section. Other notable brands nominated for this category were Genesis Global (Casino Cruise live casino operator) and LeoVegas Mobile Gaming Group (LeoVegas live casino operator).
Mr Green was also nominated in 3 more ‘Operator Category’ awards sections. It stood to win the ‘Marketing campaign’, ‘Casino operator’, and ‘Customer Services Operator’ awards. Ironically enough, Global and LeoVegas Mobile Gaming Group were also nominated for these categories.
Play at live casino that care: If you are looking for a casino that takes responsible gambling, customer services serious 3 of the operators nominated for the safer gambling ‘Safer Gambling Operator’ and ‘Customer Services Operator’ awards in this year’s EGR Nordics 2022 awards have been reviewed here on Live Casino Central. Find Mr Green, Casino Cruise, William Hill, and Mr Green live casino reviews here. All these casinos have UKGC and MGA licences, making them some of the safest and most trustworthy live dealer establishments in the iGaming industry today.
William International wins the ‘Casino Operator’ Award (Partly thanks to Mr Green)
To top off a successful night for William Hill International, the iGaming firm walked away with the EGR Nordics 2022 ‘Casino Operator Award’ also in the ‘Operators’ category for the event. In the EGR Nordics 2021, the ‘Casino Operator’ of the year award went to Casumo Casino, which you can also find in our live casino review section. The award takes into account a mix of the EGR Nordics operator awards category and awards the casino platform that has the best overall combination. This includes innovation, safer gambling, customer services, betting and casino game selection, marketing and more.
When the award descriptions were given, Mr Green got a mention once again. EGR judges said that Mr Green has the perfect blend of responsible gambling tools and software, product quality, and innovative features across the casino and sportsbook platforms. It is also a brand with a vast casino fame catalogue. Thanks to these variables, the casino has also shown strong growth thanks to marketing. Also competing in the same category were Live Casino Central recommended brands Genesis Global, and LeoVegas Mobile Gaming Group.
Want to see the winners? All the winners, as well as shortlists, categories, and awards are all available directly from the official EGR Nordics Awards 2022 website here. You can also read about the ‘Judging Process’ and the awards ceremony’s hosts and judges.