‘The Playtech Vs Evolution race is heating up as Evolution Live Games hit Entain UK brands Croal, Ladbrokes, and Gala alongside Playtech!’ (Photo from Evolution.com)
There are few live casinos or aggregator platforms offering services to UK casino players that do not have a deal in place with Evolution to host tables and game shows from the world’s largest and most prolific live dealer software platform, and the brand just cornered another big set of names in the industry!
A deal now officially in place will inject Evolution live casino games into Entain plc group’s Coral and Ladbrokes online gambling venues. Both websites are hugely popular in the UK boasting huge membership lists. The popularity of Coral and Ladbrokes stems from their reputation as being long-time high street betting names that have firmly cemented their names in the UK market. Whether you gamble or not, if you are a British citizen, both brand names are well-known.
Via their online bookie and iGaming websites, both offer multiple verticals covering sports betting odds, live sports streaming, Esports betting and streaming, video slots and progressive jackpot slots, live casino games, lottery, bingo, and poker. Evolution will now complement the live dealer section starting from today moving titles such as Monopoly Live and Crazy Time alongside Playtech’s existing portfolio which include Spin a Win and Adventures Beyond Wonderland. Following this current rollout of live game titles to the 2 Entain brands, both Gala Casino and Gala Bingo will also see Evolution titles added alongside the current crop of exciting Playtech live dealer titles.
Over the last 2 years, we are seeing 3 major players in the live dealer scene coming head-on in multiple live casinos. Pragmatic Play Live, Playtech Live, and Evolution used to be stand-alone live dealer providers, but now these 3 big guns are finding themselves increasingly in competition with one another!
The Battle of the Big Guns – Playtech Vs Evolution!
In the live casino sections of Coral and Ladbrokes, Playtech has long been the main live dealer brand with no other brand threatening its monopoly on these popular gambling websites. As Playtech and Entain are two of the leading iGaming and sports betting software suppliers in the UK, both listed on the London Stock Exchange, and both registered UK companies, it was inevitable these two firms will be doing business together. However, you can’t help but feel Evolution has come along and gate-crashed the party here. Although that is not a bad thing in the slightest for live casino players as having Evolution onboard give Entain’s live casino customers a considerably more diverse live game selection.
Playtech titles such as Buffalo Blitz and God of Storms live slots, Age of the Gods Jackpot Roulette, Spin a Win, and Adventure Beyond Wonderland as well as a flurry of other game titles like live blackjack, sic bo, poker, and baccarat, will now be joined by the likes of Free Bet Blackjack, Lightning Roulette, and Crazy Time. Maybe Playtech can take solace in the fact that it beat Evolution to the punch in Michigan USA after last month, we discovered that it would not be Evolution opening a live casino studio in the Wolverine State but in fact, it would be Playtech Live!
Playtech and Evolution are the two largest live dealer brands in the iGaming vector. Playtech is floated on the London Stock Exchange and has a yearly revenue that exceeds £1 billion while Evolution, listed on the NASDAQ Stockholm, has regularly reported yearly profits of around 25% that amount.
While Playtech has long been in the slots market, Evolution is now just entering the marketplace via the purchase of already established brand names in the industry. With the addition of NetEnt, Red Tiger, and BTG firms purchased by Evolution, by the end of this year the company could report half a billion in profits!
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