Levon Nikoghosyan, CEO of PartnerMatrix shared his views on ways to stop Gaming intelligence’s affiliate marketing fraud with a focus on his firm’s efforts to build a transparent infrastructure for both affiliates and operators and also improve security issues.
The CEO noted he works together with his company and the industry at large to connect stakeholders from 2 diverse business sides: iGaming affiliates and live casino operators. Levon stated that in the 6 years he and his firm has been providing amazing affiliate software solution, he has gained the expertise to identify the 3 basic things that make or mar a business in live casino sector and iGaming industry.
Three Things That Can Break Or Make Business In The Industry
The first thing is that only a solid strategy can help a live casino get a high ROI on affiliate marketing. Then, the good reputation and overall brand awareness that affiliates can cultivate come in. Lastly, you have to steer clear of fraud in affiliate marketing and keep the intrinsic risk in check. Unfortunately, scams and fraud in iGaming are more prevalent than you can imagine now such that loss caused by one single scammer can sometimes reach huge amounts like 100,000 dollars or more. It is quite easy to see the level of scams and fraud in iGaming if you wish to as you can simply glance through the live casino complaint segment of AskGamblers (the affiliate portal) which is just one of the examples of several anti-fraud communities and forums around the internet.
Fortunately, smart marketing strategies and advanced technologies can save the day as they help you to prevent affiliate scams and also reduce the risk of their occurrence. Similarly, your knowledge can also come to the rescue if you are well informed and aware of the strategies used by frauds and scammers in iGaming affiliates. Afterward, you can now dive into tactics and tools that can help you to create a safer infrastructure for players in your casino and prevent fraud and scams. For instance, there are many ways by which affiliates can con operators with the CPA (Cost per Acquisition) affiliate marketing model at the forefront of the exposure. However, some affiliates still get to defraud operators even with commission models that are considered safer like Revenue Share.
On the other hand, a common method which operators use to swindle affiliates involves reducing the net gaming revenue (NGR) given to the affiliates and also robbing them of the rewards they deserve. Operators can do the ‘reduction’ in several ways such as adding fake costs on revenues they send to the affiliate system, removing the player from the affiliate account, raising false terms and conditions, rejecting affiliate commission withdrawals among others.
Anti-fraud Mechanisms and Tools
PartnerMatrix has created an anti-fraud mechanism that can spot multiple levels of fraud thereby helping operators to fight unfair practices effectively. The company created this mechanism as part of its effort to tackle the various scamming strategies in affiliate marketing. These levels operate independently and each one is designed to spot a particular type of behavior ranging from simple checks (actual location of the affiliate vs registered country, match of diverse affiliates by IPS, affiliate vs players), CPA draining by traffic from unauthorized sources, or fake registrations to complex analytics that identify “sure bets”.
Each level also has a specific priority assigned according to the risks that it can comprise. PartnerMatrix is always updating its anti-fraud mechanism with the newest data to ensure that its system is up to date in performing its function of catching fraudsters by surprise irrespective of their evolving methods.
Live data Statistics Against Scammers
Live statistics and data are also powerful mechanisms to prevent casinos from influencing traffic or combat scams of affiliate marketers. Affiliate managers can notice any fishy affiliate traffic instantly and quickly move to prevent any fraudulent activities. For instance, one of the live casino operators detected a suspicious trend in their traffic at the time when real-time data from PartnerMatrix became effective in detecting any fraudulent activity and acting on it immediately. It turned out the unusual trend was caused by a new player who placed a very large bet after playing several smaller ones. An in-depth behavioral analysis was carried out and it was revealed that the affiliate was to place a ‘safe bet’ and receive commission through fraud.
Other Approaches and Tools to Security
Anti-fraud tools and live data can go a lot in securing you but you should leave no stone unturned if you look forward to maintaining healthy partnerships. Here are few tested ways to maintain healthy partnerships;
- Provide a transparent report and workflow accessible for all sides
- Search for new partners through secure and authorized platforms
- Communicate clearly so that you do not mislead partners
With the need for a systemic anti-fraud strategy in affiliate marketing, PartnerMatrix has been put on the path of providing a full-service package and product. It boasts advanced anti-fraud mechanisms that come with business consultations that give a full summary of the affiliate marketing tools and also offer insights. This is based on a lucid understanding that top-lasting results are possible only when in-depth industry knowledge and great technology products work together.