L&W up +29.47%, while EVO now only +0.33% up since Jan 2023. Entain, Playtech, and 888 are down -28.98%, -26.23%, and -3.23%, respectively. (Image by Pabitra Kaity at Pixabay.com)
This space has updated the readers on the use and abuse of technology in the iGaming industry.
Technological advances are the way of the future, and the gambling business is changing rapidly. Innovation keeps driving the industry, but to properly take advantage of these opportunities, gambling companies must confront the challenges and overcome the difficulties of the iGaming industry.
Online casinos/operators are constantly gauging how to attract a younger clientele while maintaining their older demographic. There are many issues to factor in, such as content development, design and effective marketing that will capture the attention of all potential age groups.
Technology is integrated into the younger generations, and they can embrace fast-paced innovations. The problem is keeping them interested while continuing to meet their expectations. The introduction of VR and AR is changing the online gambling environment and will most likely attract a younger generation of gamblers.
Content that can grab the imagination of the gambling market is another challenge. Strategic approaches to content are crucial for attracting potential clients. The diverse range of player preferences is what online gambling operators focus on, utilising player data to design trending games. The most popular trends are skill-based games that challenge the player while providing a sense of control and success. Slots are popular with younger players now as these AI-driven games can provide different theme bonuses and cater to their player preferences.
All online gambling is subject to a complex set of regulations and restrictions regarding marketing. When posting online, these rules affect advertising, whether traditional TV or billboard-based or stricter guidelines. Operators must find creative ways to promote their content within the guidelines set out by different jurisdictions. As the industry matures, engaging gambling content will continue to evolve, engaging the customers’ interest while adhering to strict regulations.
This week’s report will examine casino game development company stocks from Playtech, Entain, 888 Holdings, Evolution and Light & Wonder to determine where they may be headed.
Disclaimer: Please seek advice from a trading platform or professional if you are looking to invest in iGaming stocks. This guide is purely for our readers who like to keep track of bi-weekly price movements, and is not investment advice. Please also check out our previous update – Issue 20 – iGaming Stocks Update.
Evolution (EVO) – NASDAQ Stockholm – SEK
After a stellar start to the year, Evolution was outpacing its peers but has fallen dramatically since June. The stock is still in positive territory for the year at 0.32% but is down 3% since the last report. Shareholders are probably wondering what has happened to the stock after climbing 817% in the last 5 years. Many market analysts still believe that EVO is a buy as future EPS is in line with annual share price growth. The share price is currently trading at 1,054 SEK and is very close to breaking through the yearly low of 903 SEK, which would cause the stock to hit lower lows.
- Current: 1,054 SEK
- 3 October: 1,075 SEK
- 14-Day Gain/Loss: -21 SEK (-1.95%)
- 2023 Market Open: 1,050.50 SEK
- Yearly Gain/Loss: +3.50 SEK
- Yearly (%) Movement: +0.33%
Entain PLC (ENT) – London Stock Exchange (LSE) – GBX [British Pence]
Entain has been on a 5-month downward trend, and to make matters worse, they expect net gaming revenue to be lower than anticipated for Q3 because of slow growth in Australia and Italy. They do expect the partnership with BetMGM in the U.S. to produce positive results in H2, but its doubtful that these results will be enough to push the stock up to yearly highs achieved in May. The share price is currently trading at 959 GBX, up 6% since the last report.
- Current: 959 GBX
- 3 October: 911.43 GBX
- 14-Day Gain/Loss: +47.57 GBX (+5.22%)
- 2023 Market Open: 1,350.50 GBX
- Yearly Gain/Loss: -391.50 GBX
- Yearly (%) Movement: -28.98%
Playtech (PTEC.L) – London Stock Exchange (LSE) – GBX [British Pence]
Playtech continues to expand its business in different countries worldwide by signing partnerships with large brands. The company has recently signed a deal with Fremantle to secure exclusivity to the games Family Feud and Family Fortunes (UK) soon to be added to the Playtech live games portfolio. PTEC intends to fuse the game show world with online gaming to provide more interactive entertainment. As the partnerships grow, the share price has dropped. Since the last report 2 weeks ago, the share price has slipped another 10% and is down 26% since the beginning of the year. The stock is trading at 395.40 GBX and is trending downward, with resistance at 419 GBX and support at 383 GBX.
- Current: 395.40
- 3 October: 418.97 GBX
- 14-Day Gain/Loss: -23.57 GBX (-5.63%)
- 2023 Market Open: 536.00 GBX
- Yearly Gain/Loss: -140.60 GBX
- Yearly (%) Movement: -26.23%
Light & Wonder (LNW) – NASDAQ NYC – USD
Light & Wonder continues outperforming its peers. After hitting a yearly high of USD 78 3 weeks ago, the stock dropped considerably… but is bouncing back. The stock is up 8.2% since the last report and is currently trading at USD 75.25. LNW has had a week of good news as it has signed (or extended) several partnerships and received recognition at the G2E. ReelPlay will continue making innovative slots for LNW, and SPRIBE will distribute 2 critical games in the U.S. at the G2E. LNW released Squid Game to a very keen audience, and Jeffries Financial Group stated that they are confident that the company will hit their price targets.
- Current: 75.25 USD
- October 3: 68.88 USD
- 14-Day Gain/Loss: +6.37 USD (+9.25%)
- 2023 Market Open: 58.12 USD
- Yearly Gain/Loss: +17.13 USD
- Yearly Percentage Movement: +29.47%
888 Holdings (888.L) – London Stock Exchange (LSE) – GBX [British Pence]
The share price of 888 Holdings continues to get punished as the stock has fallen 29% in the last month and 11% in the last 2 weeks. 888 expects that their earnings for Q3 will be down around 10% as the bullish trend lingers on. Many factors in the downward pressure are also in play, such as compliance in the online industry, players winning more than usual in the UK/International betting markets, safer gambling changes and higher marketing costs. On the positive side, the new CEO, Per Widerstöm has taken the reins of 888, hoping he can turn the company around. The stock is currently trading at 85.20 GBX and appears to be in a downward trend for the near future.
- Current: 85.20 GBX
- October 3: 94.21 GBX
- 14-Day Gain/Loss: -9.01 GBX (-9.57%)
- 2023 Market Open: 88.05 GBX
- Yearly Gain/Loss: -2.85 GBX
- Yearly Percentage Movement: -3.23%
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