Read our Partnership Round-Up Week 49 to catch up on new partnerships involving Pragmatic Play Live, TVBet, and OnAir Entertainment (Image from pragmaticplay.com)
The latest partnership news stories emerging in the UK iGaming industry right now are coming from the news pages of Pragmatic Play Live, TVBet, and OnAir Entertainment.
Pragmatic Play Live has entered into its 47th content partnership in 2022, this time with JK Bet in Brazil. BlueOcean Gaming has inked a deal that allows it to offer OnAir Entertainment’s live casino games on its aggregation platform, and TVBet has secured a license to operate in the Western Cape province of South Africa and has partnered with Bitville Gaming as a result.
Pragmatic Play Live Ties Up 19th Brazilian Content Deal of 2022
We never have to wait too long for another partnership announcement from Pragmatic Play, an iGaming developer that is continuously pushing into new markets and expanding in existing markets. The firm is approaching 50 such agreements since the start of 2022 and its latest is the 19th in the Brazilian market. This time, Pragmatic Play has inked a deal with JK Bet, a popular sports betting site and online casino in Brazil.
Alongside Pragmatic Play Live table games and gameshows, players on JK Bet can also enjoy the games from the supplier’s video slot and virtual sports verticals. So, on top of popular live titles such as Boom City, Mega Roulette, and ONE Blackjack, players can access slots including Big Bass – Keeping it Reel and the award-winning Gates of Olympus, and virtual sports content such as football, horse racing, and darts.
The Brazilian market and the wider Latin American markets continue to throw up significant commercial opportunities for Pragmatic Play, as is showcased by the live casino suppliers’ activity in those markets in 2022. In the accompanying box, you will see each of the content partnerships Pragmatic Play Live has agreed to in 2022.
The Vice President of Latin American Operations at Pragmatic Play, Victor Arias, said:
It is brilliant to welcome another valued partner from the Brazilian iGaming market. Its platform is another that will ensure we continue to expand into a market that holds a lot of potential for us.”
Brazil iGaming Content Agreements Formed in 2022
- February: Bet7k & Majorsports (2)
- March: Bet7k (expansion) & Playbonds (4)
- April: Estelarbet (5)
- June: Ao Vivo (6)
- August: Weebet, BNR Bet, InstaBet, Smashup, & Deu Jogo (11)
- September: ChuteBet, Esterlarbet (expansion), & CtrPixBet (14)
- October: Bet24Horas (15)
- November: Bingolar, APOSTA Brazil, & NGX Platform (18)
- December: JK Bet (19)
TVBet and OnAir Entertainment Also Secured New Content Partnerships Recently
In other news, read about similar content deals agreed by two other leading live casino brands.
TVBet Secures South Africa Licensing and Partners with Bitville Gaming
On Friday the 2nd of December, TVBet announced that it had acquired a certificate of suitability to operate in the Western Cape province in South Africa. That licensing meant the firm could quickly tie up a strategic content partnership with Bitville Gaming. As a result, players on the popular live dealer platform in South Africa can now enjoy TVBet live casino games, including War of Elements, Fruitrace, Spin2Wheels, Hypergammon, Teen Patti, and PokerBet.
The software provider’s African ‘Business Development Manager’ commented:
“Emily Asava essentially said that the WCGRB licensing approval makes it clear that Africa is a key objective for the company. She also expressed her delight with the new partnership agreement struck with Bitville Gaming”
OnAir Entertainment Secures Content Partnership with BlueOcean Gaming
On the 29th of December, OnAir Entertainment revealed it had reached an agreement with the leading aggregation platform, BlueOcean Gaming. That agreement has allowed the aggregator to expand its live casino offering by adding OnAir Entertainment’s premium portfolio of live casino games. Players at online casinos powered by BlueOcean can now enjoy the supplier’s collection of live roulette, blackjack, and baccarat titles.
Simon Field. the company’s Commercial Director made comments to effect of:
OnAir Entertainment is excited to begin the new partnership with a top iGaming aggregator platform. Mr Field also mentioned how he is confident that with both companies will achieve great things together in the online casino market.
Interested in more partnership news: If you are looking to stay up to date with all latest partnership deals on the live dealer scene, keep your eye out on our casino news page or our homepage. You can also rewind to the last published partnership news – Latest & Greatest Live Casino Headlines.
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