LeoVegas appoints new UK head, BetMGM launches promo tool, explores Twitter partnership, and beats lawsuit in big online gambling moves. (Photo by Pavel Danilyuk on Pexels)
The online gambling industry has seen some noteworthy developments lately involving big names like LeoVegas and BetMGM. LeoVegas Group brought on a new UK Country Manager, Ben Ingham, to spearhead their operations in Great Britain. Ingham has relevant experience from working at places like Sky Betting & Gaming and PokerStars UK, so he seems a smart choice to guide LeoVegas’ growth across the pond.
In tech updates, the gaming developer White Hat Studios launched an innovative promotional feature exclusively for BetMGM at first. Dubbed “Win Spins,” it gives players a guaranteed number of winning spins on chosen slot games. This aims to make promos more rewarding and fun. After BetMGM has it for a bit, White Hat intends to offer Win Spins to other gambling operators too.
There’s also buzz around a potential partnership between Twitter and BetMGM. Reports say the two companies are exploring adding betting odds and links directly into Twitter’s interface around major sporting events. This could drive more engagement on the platform while bringing in revenue for both Twitter and BetMGM. Lastly, a lawsuit accusing BetMGM of illicitly preying on a problem gambler got dismissed this week. The judge ruled BetMGM didn’t break industry regulations, though the plaintiff plans to appeal.
BetMGM and LeoVegas: BetMGM acquired LeoVegas last year – MGM Acquiring LeoVegas $607 million offer. LeoVegas and BetMGM both operate in the Canadian Ontario iGaming and UKGC markets as competing brands, but under the same company.
Ben Ingham Named New Head Honcho for LeoVegas UK
Online gambling bigwig LeoVegas Group has brought aboard Ben Ingham to steer operations in Great Britain as their new UK Country Manager.Ingham hits the ground running with plenty of experience under his belt in the UK’s online betting biz. He most recently captained the ship for PokerStars UK, which gave him an up-close look at the British market. Before that, Ingham put in four years-plus at Sky Betting & Gaming handling various media and marketing roles, eventually becoming Manager of Offline Media to push the Sky Bet brand.
What’s Ingham in Charge of at LeoVegas?
As UK honcho, Ingham will oversee a suite of LeoVegas brands that Brits can access, including 21.co.uk, BetUK, Pink Casino, Slot Boss and the newly launched BetMGM UK.
Ingham’s hire comes alongside LeoVegas bulking up its exec squad with more new blood like a Director of Legal Affairs. The goal is to hold an edge in the competitive digital betting space. Part of this plan rests on products like their signature LeoJackpot lottery. With his homefield experience, Ingham seems a savvy addition to pilot LeoVegas’ growth in Blighty. His familiarity with the market and rules of the road provide an advantage to drive success.
LeoVegas: LeoVegas is one of the most highly decorated award-winning online casino brands today. Its platform offers sport betting huge millionaire making jackpots, online slots, eDSports betting, live casino, and virtual tables games. The LeoVegas live casino currently hosts live dealer games from
Playtech Live, Pragmatic Play Live, Evolution, BetGames, Ezugi, Stakelogic Live, and OnAir Entertainment.
White Hat Studios Launches New Promo Tool with BetMGM
IGaming developer White Hat Studios has launched a new promotional tool called “Win Spins” exclusively for BetMGM gamblers. Win Spins guarantees players a set number of winning spins on chosen slot games, getting rid of the letdown of low-winning or zero-win free spins.
What Win Spins Offers
- Assurance of a certain amount of winning spins upfront
- Available on particular White Hat slots
- Aims to help BetMGM attract and keep more users
Just for BetMGM, For Now – (LeoVegas is Likely Next)
At the moment, only BetMGM customers can use Win Spins. After a short exclusive period, White Hat will offer the tool to its other operator partners too.
Pushing Innovation Forward: As per Armen Tatarevic, White Hat’s VP of Gaming, Win Spins will “modernize” how gamblers get promo rewards and make them more fun. The studio wants to drive innovation in iGaming, which has lagged behind sports betting.
BetMGM in Talks with Twitter About Partnership
Twitter is reportedly in discussions with major sports betting company BetMGM about a possible partnership. According to a recent news report, the two firms are looking at adding betting odds and promotions to Twitter ahead of big sporting events.
Driving Engagement around Big Games
The potential deal comes just before the hugely popular 2024 Super Bowl, one of the most-watched events every year for NFL football. With Twitter often overwhelmed by traffic and crashing during past Super Bowls, the partnership could help boost engagement around the Big Game even more. For BetMGM, having odds and links directly on Twitter would give them great exposure to Twitter’s many sports fans. Twitter users would also find it more convenient to check betting lines during live games.
Finding New Sources of Money
For Twitter’s owner Elon Musk, deals like this could help diversify where they get revenue from besides just ads and subscriptions. Sports betting could turn into a key new money-maker as Musk tries to rapidly increase how much cash Twitter pulls in. As one of the largest sports betting companies in America with connections to entertainment heavyweights MGM and Entain, BetMGM already reaches over a dozen U.S. states. A high-profile Twitter deal would further extend their brand nationwide. With Twitter use skyrocketing around live sports and news, the potential partnership seems like a win-win for both sides. Though still unofficial, the deal shows Twitter’s growing openness to new business models under Musk.
This launch builds on an existing White Hat-BetMGM partnership. White Hat recently set up its player account system for BetMGM in New York, continuing rollouts across multiple states in recent months.
Lawsuit Against BetMGM for Targeting Problem Gambler Tossed Out
This week, a judge threw out a lawsuit against the gambling company BetMGM. The person who sued claimed BetMGM kept urging him to gamble even knowing he was addicted. The man behind the lawsuit is Sam Antar from New York. He is the nephew of Eddie Antar, the founder of the old electronics chain “Crazy Eddie’s.” Antar accused BetMGM of violating consumer protection laws. He said they offered bonuses and deals to keep him gambling after he bet over $30 million.In the end, the judge ruled BetMGM didn’t break any laws. New Jersey gambling rules don’t make casinos stop folks who gamble too much. Since those industry regulations come first, the judge tossed out Antar’s case.
Antar’s lawyer says they will appeal. He believes consumer laws ought to guard problem gamblers too. For now BetMGM is off the hook, though Antar hopes to reverse that.
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