The OnAir Entertainment Soft2Bet deal enhances the live brand’s reach across multiple jurisdictions with access to 100s of casino brands. (Image from Courtesy of soft2bet.com)
The white-label online casino aggregator Soft2Bet has signed up the OnAir Entertainment live casino platform to its platform. It’s a huge deal for the ever-expanding live casino brand that officially began supplying live casinos at the beginning of this year.
Some of the brands that use the Soft2Bet platform include Buran Casino, BoaBoa Casino, and Alf Casino. Also, SBC 2020 Innovation in Casino & Gaming Entertainment award winner Wazamba live casino uses the Soft2Bet platform and can now add OnAir Entertainment to its long list of live dealer software providers already available.
OnAir Entertainment will join other live casino game developers such as Pragmatic Play Live and Evolution, which also have B2B supply partnership deals in place with Soft2Bet. It will also join Stakelogic, which recently signed a deal with Soft2Bet giving online casinos using the white label casino platform the chance to offer a wider range of slots and live casino game titles to operators.
With this, it comes as no surprise that Soft2Bet (aggregator platform) and OnAir Entertainment (live casino software provider) would eventually strike a deal as both have similar growth ambitions and are going to be regular industry award-winners.
The aggregator platform now hosts more than 100 software providers available to operators via its white label online casino platform solution. The company is also recognised in major iGaming awards picking up the Best Online Casino Product of the year at the MiGEA Malta Gaming Excellence Awards in 2021. Soft2Bet also found its way onto the shortlist for the White Label Partner of the year award at the EGR 2022 awards. Adding to this the aggregator’s sports betting prowess was up for the EGR Operators 2022 Sports Operator of the Year award, which with the time difference, is about to be announced within the next few hours.
As for OnAir Entertainment, the company has also had its fair share of award nominations despite only being online for less than a year. It has already won the International Gaming Awards (IGA) 2022 Rising Star of the Year award and it is clear the brand will be in the running for many more accolades with its continued growth.
Daniel Mitton, Soft2Bet’s Director of Gaming, said: “One of our key objectives as a company is to lead the way in our diverse and high-quality product offering, by incorporating OnAir Entertainment’s immersive live casino content”. Read more about OnAir Entertainment here.
OnAir Entertainment Planning Five New Dedicated Roulette Tables
Now the OnAir Entertainment Soft2Bet agreement is in motion, the next step according to OnAir Entertainment is create five dedicated live roulette tables for online casinos on the white label aggregator platform.
The casinos that will have access to these branded tables were not revealed in the official Soft2Bet OnAir integration news report. The company already has dedicated tables in the Netherlands with Dutch-speaking live croupiers and dealers.
On top of this, OnAir Entertainment is now licenced in multiple regulated iGaming markets. Its first appearance was in the UK market in early 2022 under the UK Gambling Commission (UKGC) framework. That was the brand’s official go-live since the company began its roadmap back in 2020. Since then, it has picked up licensing in Sweden, opened a studio in Romania, and gone live in Denmark and the Netherlands. There are also new studios across Spain, Georgia and the USA in the pipeline.
Simon Field, Commercial Director at OnAir Entertainment, added: “We’re delighted to have agreed on a deal with a leading platform provider like Soft2Bet”. You can read more about the new B2B live casino supply partnership here via the official Soft2Bet OnAir integration news report.
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