32Red & Betway add OnAir content to their portfolio in a new deal for the Latvian-based live casino studio, with more titles to follow. (Image from onairentertainment.com )
OnAir Entertainment has announced that it has successfully negotiated deals for its live casino content to be offered through 2 online casino operators that are based in the United Kingdom. The live casino studio has only recently been granted access to the regulated UK market, and now has a way to deliver the games to its players.
32Red and Betway are household names in the UK, and OnAir Entertainment has signed deals with both of them. 32Red and Betway will have access to OnAir’s premier blackjack title, as well as future titles that are in the pipeline. UK players can gain access to this new player-focused title via their mobile device or desktop and experience the suave design and sophisticated gameplay.
OnAir is very much in its early stages, having only been established since 2020, but the live casino studio very much expects to enhance and expand its suite in the near future. This will mean that players at 32Red and Betway will be given the chance to gain access to even more OnAir content, such as the February 24th release of OnAir’s debut roulette title.
Extending Betway Relations – OnAir Stands to Prosper in the UK iGaming Market
Betway’s UK-market casinos will release OnAir’s content, offering several tables dedicated to its titles, allowing OnAir the benefits of reaching more players in this significant market. The deal with Betway is an expansion on the current partnership that they share, with Betway featuring OnAir content in other jurisdictions.
In light of the extended partnership, Betways’ CEO, Anthony Werkman spoke about the deal that will see it host OnAir content in the UK. Werkman told along the lines that OnAir has been reliable in providing content for its other markets, so having it get onboard in the UK is very pleasing. Werkman knows how important the gaming experience is to the customer, and also mentioned that OnAirs’ premium blackjack content is just the kind of game the UK market will appreciate.
32Red Partnership Is a Major First Stepping Stone Towards Brand Recognition
OnAir is clearly looking to move fast in the UK and has wasted no time in giving itself the channels to reach the market effectively. OnAir Entertainment has come to an agreement for its live casino content to be broadcast through 32Red, strengthening its presence further in the UK. 32Red is well-known across the UK via multiple channels of advertising. The casino operator has sponsored several popular English football teams in the past, such as Aston Villa, Derby County, Preston North End, Leeds United, and Middlesbrough. Kindred Group acquired 32Red in July 2017, in a deal worth £175.6 million.
OnAir has only been allowed in the UK market for just a few weeks, and only debuted its blackjack title release in November of last year.
32Red spokesman, and Commercial Operations Manager, Adam Newnham, spoke regarding the latest deal. He also hinted that the deal would likely become prosperous for both companies, as he described the live casino content as ‘refreshing’. Newnham then referred to how excited 32Red is to be welcoming the new live casino content, which will be powered through Microgaming’s platform. He also indicated that 32Red is expecting more OnAir Entertainment live casino content in the coming weeks and months, as the company wishes to grow its live casino portfolio.
OnAir Arrives in the UK: It seems that OnAir has somewhat burst onto the UK scene, having only recently been granted jurisdiction. Based in Latvia, the ambitious studio has already announced plans for a new roulette title but does not wish to stop there. There are multiple productions planned as it has been reported, and the aim is to focus on branching out into key regulated markets.
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