‘Playtech Expands its Live Casino Brand’ (image source: www.playtech.com)

In the latest Playtech deal with SKS365, the Planetwin365 and Planetplay365 casinos will now use both the Playtech live game and virtual slots gaming portfolio, all of which will become available immediately. Playtech games and services will integrate into all 4 SKS365 online betting. These are live betting, sports betting, virtual sports, and iGaming.

The SKS365 platform, founded in Austria, focuses mostly on sports but also has an online casino and lotto section, while its casino operations hold licenses in Italy, Austria, Serbia, and with the Malta Gaming Authority. The casino is popular with Austrian players and extremely popular in Italy as well as amongst Italian-speaking citizens in Canada and New Zealand. The latter 2 being the main countries the brand targets outside of its traditional Austrian and Italian focused online casino operations.

Right now, SKS365 says that there are now over 1,000 centres across Italy and currently across its global markets boasts over half a million members on its Planetwin365 brand. Live games expected to become popular include Sette e Mezzo and Spin a Win while more live dealer games such as blackjack and roulette will become available with Italian and English-speaking dealers.

Playtech’s multi-language market growth continues

With the current expansion to SKS365 branded casinos, Playtech is also keeping its promise to continually expand. Back in mid-October Playtech Live doubled its live game catalogue via its Romanian operations where the live studio holds tables with Romanian, English, Spanish, and Italian languages.

It was the fact that Playtech already has an army of Italian-speaking dealers and croupiers that made the deal with the SKS365 platform a popular one. Following this, Playtech also has plans in place to add Spanish speaking players to target Latin America as well as Greek tables!

Not only does this help the brand target specific countries but also places like Canada and New Zealand with large multi-lingual populations will also have better or preferred language access to their favourite live casino games such as blackjack and roulette.

Competing with Pragmatic Live and Evolution

As we watch the Pragmatic Play and Evolution live gaming studios spread their wings, Playtech is also continuing its push to become the players’ choice for live dealer table games. The latest release of its new ‘Adventure Beyond Wonderland’ wheel of fortune live casino title shows the firm’s ambitions to rival Evolution’s excellent live casino selection, which made a small fortune from Crazy Time!

On top of this latest deal with SKS365 and new game releases, Playtech live casino games are now available at the multi-award-winning Casumo Online Casino! This partnership is arguably one of Playtech’s most portable deals of the year as it sees the brand join a casino that wins globally recognised awards year in and year out. Since 2013 to 2020, Casumo Casino has 11 IGaming awards.

With Playtech games in the Casumo Casino live dealer area, a similar competitive situation is arising in the same way as we are seeing from Pragmatic Play live and Kindred deal which pitches Pragmatic Play Live games up against Evolution live dealer games in Kindred operated online casinos, while the Casumo and SKS365 partner deals pit Playtech Live games up against Evolution live tables. A very interesting situation and one that is sure to unravel further into 2021.

Even though Evolution seems to have its live dealer games in all the major online casinos, the brand will continually come up against Pragmatic Play Live and Playtech Live.

However, all 3 live dealer manufactures will need to continue releasing new live dealer games to outwit one another as well as up-and-coming competition for the likes of BetConstruct and Real Dealer Studios which just made a deal with Leo Vegas and Microgaming to continue its pursuit for a share of the table gaming market share via its excellent range of cinematic RNG live dealer tables.

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