Playtech Jockey Club Agreement

Enjoy horse racing and casino? Playtech signs a 5-year deal with The Jockey Club to bring live casino horse racing content online. (Photo by Pardeep Bhakar on Unsplash)

Creation i-Gaming and Metrostar helped Playtech pen in a monstrous deal that will span across its iGaming and sport betting vertical. The new agreement is with the Jockey Club, the owner and management of multiple racecourses in the UK and Ireland.

It’s perfect for Playtech’s sports betting ambitions which are markedly successful across the globe while one of the most notable comments in the news report announcing the agreement was that the Playtech 5-Year Jockey Club deal will include the creation of fresh iGaming content.

Playtech is arguably the biggest iGaming company in the world, while the Jockey Club is the largest commercial group in British Horseracing. With the 2 giants joining forces, and Playtech already well versed in creating cross sports and iGaming content, this exclusive deal should be worth millions for both brands. Playtech already has its range of Sporting Legends slots which would have impressed the Jockey Club, as well as its Football Roulette live casino table. There may even be scope for a progressive jackpot network to match the impressive Age of the Gods network that is crushing it in iGaming with its excellent suite of slots and tables contributing to its 4 jackpots.

And although Playtech has a long history in iGaming, The Jockey Club is one of the UK’s golden oldies in operation since 1750 under its original name Racecourse Holdings Trust. Horse Racing is the UK’s second-largest spectator sport, and the Jockey Club is the number one commercial company operating in this market. Altogether there are 15 racecourses and via the agreement, Playtech will create online casino, live casino, bingo, and sports betting content referring to each one.

The Jockey Club’s Operations: Racing Welfare, The National Stud, Jockey Club Catering, Jockey Club Live, Jockey Club Services, Jockey Club Estates, and also operates a charity.

Playtech Continues to Jump Leaps & Bounds Under the Shadow of Its Ambitions for a New Owner

The report published by Playtech continues to mention the iGaming giant’s commitment to working with licensees and other regulators in order to raise its commitment to safer gambling and continue to increase its standards within iGaming. That said, it was Playtech’s alleged willingness to offer games in unregulated markets that meant Aristocat considered pulling out of buying the company. However, in the end, it was a shareholder vote that pulled the curtain on that saga.

One thing we can say about Playtech, and that is, this is a firm that knows how to build relationships with big companies and create iGaming content from those agreements. It was once in cahoots with Marvel procuring a series of branded slots, but eventually, Marvel pulled the plug after Disney purchased the brand known for its superhero lineup because the firm did not want to be associated with gambling. To make up for the loss, Playtech quickly made a new deal with DC Comics, which is still ongoing.

Frankie Dettori Horse Racing: Playtech has deals in place with several sports stars and one of the most notable is the famous jockey. So far, that collection consists of Frankie Dettori’s Jackpot Roulette Game, Frankie Dettori’s Magic Seven slot, and Frankie Dettori’s Magic Seven Jackpot slot.

Racecourses we May See Playtech Content Based On

  1. Aintree
  2. Cheltenham
  3. Carlisle
  4. Epsom
  5. Exeter
  6. Haydock Park
  7. Huntingdon
  8. Kempton Park
  9. Market Rasen
  10. Newmarket July Course
  11. Newmarket Rowley Mile
  12. Nottingham
  13. Sandown Park
  14. Warwick
  15. Wincanton

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