As well as the above mention Well Well Well live wheel of fortune game show, and Safari Sam live dealer video slot, Playtech recently made a deal with Coral to create a dedicated live dealer studio themed on sports. The games announced so far are 7-seat blackjack and live European Roulette which will all come with large TV screens televising the latest popular sports events.
Playtech’s Recent Expansion into North America
Playtech now has live studios in Michigan USA as well as New Jersey after creating partnership deals with some of the top brand names in US online gambling.
As Entain, formerly GVC, has several tach partnerships to operate the casino websites games at online casinos such as BetMGM, Borgata Casino, and Party Casino in New Jersey and BetAmerica Online Casino (Twinspires) as well as Borgata Online Casino in Michigan, Playtech has been able to penetrate the new up and coming US markets, while the company has already begun creating other partnership deals to supply other online casino in these states already hosting Ezugi and Evolution titles.
Aside from its Entain deals, Playtech already has a deal with live Parx Interactive, the gaming partner for the Gun Lake Band of Pottawatomi Indians. In addition to these two US studios, Playtech has also partnered with Bet 365, which has a long-standing relationship with the Hard Rock Hotel and Casino. As such, Playtech is also expanding its technical capabilities to offer content directly to its US customers.
Furthermore, Entain and Playtech are also committed to community involvement. Playtech will provide job opportunities in Southfield, Michigan, a technology hub. In addition to creating a live gaming studio, the company plans to establish offices in other states where gaming is regulated. With its plans for the future, further expansion in the US is all but guaranteed. Furthermore, Playtech has several sports betting deals for the provision of land-based kiosk (in-person) betting machines.
In addition to its New Jersey and Michigan launches, Playtech is also planning to expand in the U.S. as more states become legal. According to recent stats, live dealer games account for about 15-20% of GGR in online casinos in the states. Playtech is well-positioned to continue to compete for market share in the live gaming market in the United States as more states legalize the online gambling industry.
Recent Ontario Entrance: Playtech is also now firmly making its mark in North America as the company officially announced it is not registered as an Ontario iGaming company and gained the necessary licenses to become a B2B supplier of live casino and slot game to the already long list of online casino brands now competing in Canada’s largest province with a population of over 13.5 million people.