Pragmatic Play Kindred Partnership

‘Pragmatic Play Live Available at Kindred Operated Online Casinos ‘ reach!’ (image source:

The Pragmatic Play Live casino portfolio continues to spread its wings across the continent and globally with yet another substantial deal with a firm that had multiple casino brands under its wing. The Kindred Group which was Unibet Group Plc) currently has 11 brands and Pragmatic Play Live games could all potentially roll out to all 11.

Extended reach across the UK and Europe

Kindred brands include 32Red, Unibet, and which are all UKGC licensed casinos. 32Red and Unibet are the most popular of the 3 in the UK, yet Pragmatic Play Live games are sure to appear on all 3 casino’s live dealer sections.

Unibet and are already displaying a small selection of live games from Pragmatic Play such as Auto Roulette and Speed Roulette and Blackjack. Meanwhile, 32Red will surely offer Pragmatic Play options soon to extend the live dealer brand’s reach further into one of the world’s largest online casino markets.

In other markets such as Canada and New Zealand, 32Red accepts members from these countries while across the same markets as well as European countries that allow players to access live casino games via an online casino holding a Malta Gaming Authority (MGA) license, Kindred also offers Pragmatic Play Live the chance to expand.

Maria Casino which is a casino aimed at female players but males can join too has an MGA license and currently Evolution live dealer games with no sign of Pragmatic Play at this time, but is expected to also become part of the deal as the casino already hosts Pragmatic Play video slots. Other brands across Europe under the Kindred Group include Strospiller, Kolikkopelit, and Casinohuone.

Fresh competition for Evolution

Currently, all Kindred Casinos showcase Evolution live dealer games, but with the new deal with Pragmatic Play, we are already seeing some of the Kindred Group casino brands linking up Pragmatic Play tables side by side with Evolution live games.

With Pragmatic Play live casino tables already visible in 2 UK casinos and potentially lined up for other Kindred casino brands, the firm’s portfolio of games is set to line up against Evolution live tables which is sure to spice up competition in the live casino market.

On top of this, both software providers will also now compete in the video slots vertical since Evolution’s NetEnt takeover, while Pragmatic Play could potentially start to look at expanding its online slots operations to live casino operations in the USA.

Pragmatic Play live tables seem to be appearing at multiple casinos alongside Evolution particularly in the cryptocurrency online casino industry as both manufacturer’s platforms are crypto ready. BitStarz, mBitcasino, and are just a few examples of online casinos where both go toe to toe in competition for players. These casinos are also exceedingly popular in Canada, Australia, and New Zealand giving Pragmatic Play reach into the same markets as Evolution.

The competition between the 2 brands is healthy for the live casino scene. It should see both live casino software providers continue to bring out high-quality live dealer tables and games show games as the firms attempt to outdo one another to grab hold of as much market share as possible.

Pragmatic Play eye entry into US market via Kindred Group US operations

The Kindred Group is already operating in the USA after already penning agreements in the New Jersey, Pennsylvania and Indiana online casino markets. The firm also recently signed a deal with Penn National Gaming giving the brand access to online gaming markets pending licensing such as Ohio and Illinois.

Currently, Kindred’s operations in Pennsylvania run via the Unibet Sportsbook and Unibet Casino at Mohegan Sun Pocono giving members access to bother sports betting and online casino games. In New Jersey operates the Unibet Casino in partnership with the Hard Rock Hotel & Casino Atlantic City.

With Pragmatic Play slots already available at casinos such as the Hard Rock Casino, the next step to enter the USA’s lucrative live casino market would be to consider opening studios in states where iGaming is now legal.

If Pragmatic Play can enter the US market, this would be something special because the competition between the brands is already heating up in Europe and it would great to see the battle also play out in the USA!

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