SoftSwiss VIP Retention

‘Red Carpets for VIP SoftSwiss Platform Players!’ (image source:

SoftSwiss is quickly becoming one of the most renowned online casino and sportsbook operators, and it is once again breaking into the headlines with its continued service brilliance! It has a formidable system in place rolling out the virtual red carpets for VIP SoftSwiss platform players!

The aggregators latest announcement highlights how VIP players have the time of their life playing at SoftSwiss casino operator online establishments thanks to a system that enhances the entire player experience. Most aggregators leave customer services and special treatment to the casino operator itself, but SoftSwiss takes things one step further, giving players a direct line to their help desk via its SoftSwiss Managed Services department!

The Managed Services department is responsible to spotting and accommodating VIP players with special treatment. This includes additional bonuses to enhance gaming activity stimulation. The team also keeps an eye out for big wins and large losses as well as for players that could potentially be on the fringes of VIP status so they can prepare casino members for that ‘next level’ red carpet treatment casinos are so well known for!

Managed Services Success is All in the Numbers!

One of the key components to creating a successful VIP program for casino operators using SoftSwiss is the brand’s VIP and Retention team, which is an arm of the Managed Services department. In 2020 figures show that this division alone created on average a 30% increase in revenue per VIP player.

The team also sent out 1,800 unique offers to players keeping players at the tables giving added value worth up to 40% to the casino clients. These offers are the result of the monitoring of player wins and losses. For example, a player may have a bad run of luck, and the VIP and Retention team is there to spot their VIP’s woes and lend a helping hand to give them a helping hand.

Recently SoftSwiss confirmed it broke through its record monthly bets placed after announcing €3 Billion in stakes in a single month!

For casinos using the SoftSwiss platform, this is a unique behind the scenes service. Most players do not know it is SoftSwiss performing these actions, which means any offers or extras given to the players are presented as coming via the casino brand the player is a member of. This helps the casino’s brand reputation immensely and retains player loyalty.

SoftSwiss Casino Operators

Casinos using Curacao, UKGC, MGA, and many other licenses use the SoftSwiss casino platform which now boasts over 11,000 games, which is a +1,000 step up from the end of 2020. The platform is now connected to numerous brand names such as Microgaming, NetEnt, Evolution, Vivo Gaming, BetSoft, Playtech, and more.

More recently the brand added the new line of Real Dealer Studio CGI live dealer table games, further extending its huge number of software provider partnerships, which is now 70+! Some of the most well-known casino using the platform include BitStarz and Playamo, which are both renowned for excellent live dealer games and bonus deals.

More astounding claims to fame include the fact that SoftSwiss handles in excess of 600 million bets per month, and in the last 3 years added 42 new software providers!

Services to Support Players

Although many online casinos use support services to help players, casino members also have the option of getting in touch with licensing authorities in case of a casino Vs player dispute that cannot be settled. SoftSwiss offers mediation of its own providing full-cycle player care giving what is essentially a link between the players and the SoftSwiss platform itself.

Adding to this, the Managed Services department has fully operational first-line support, technical error detection, and anti-fraud support department. These services include a full ‘real time’ support team supporting the casinos and players, which is exactly why SoftSwiss is fast becoming the leading software aggregator in the iGaming industry.

SoftSwiss Managed Services

  • First line support (Live Chats)
  • Link between player and platform
  • Anti-fraud support
  • Retention & VIP Management services
  • Full-cycle player care
  • Technical errors detection

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