Scientific Games Corporation has now entered the live casino market after acquiring a provider of top live casino games, Authentic Gaming. This new acquisition is expected to significantly enhance Scientific Games’ product portfolio. With this acquisition, Scientific Games (NASDAQ:SGMS) has attained yet another milestone in its strategic plan even as it continues to implement its vision of becoming the leading global cross-platform firm. From the Q2 2021 results recently released by Scientific games, it is evident that this company is making the right steps.
Scientific Games continues to focus on strategic growth opportunities by investing in game expansion and diversification in a growing iGaming market in the US even as it becomes a content-led digital growth firm. The global live casino market comprises up to 30 percent of the iGaming market. The market is also a major product vertical for players. Scientific Games has further strengthened its in-house capability with the acquisition of Authentic Gaming and as such will now be able to provide immersive gaming for players across the globe.
Similarly, Scientific Games can further leverage its land-based relationships, leading OpenGaming platform and content IP to accelerate its growth in the exciting channel. The newly acquired firm, Authentic Gaming is based in Malta and has a rich history of providing a wide range of live casino products to the European market. These products have been shaped with market trends and player preference in mind. Currently, Authentic Gaming is integrated with more than 30 operators in Europe including top brands such as LeoVegas, Betway Group, 888, Mr. Green, Entain, among several others. It has also successfully built a reputation for itself as a specialist in live roulette while offering players exciting casino experiences on mobile and desktop. Its offerings include a range of immersive auto-roulette games and other cutting-edge titles streamed live from the floor of some of the most luxurious casino resorts in the world and also from a magnificent studio.
Recently, Authentic Gaming boosted its portfolio by adding live Blackjack. It is also planning to add Baccarat to the list of its upcoming products. Scientific Games plans to extend product offerings from Authentic Games across the U.S market. It plans to achieve this by opening up a new state-of-the-art studio in the US so that it can offer operators in the region a wide range of localized products.
Statement From Scientific Games CEO
Speaking on the new acquisition, Scientific Games Chief Executive Officer, Barry Cottle stated expressed his firm’s delight with having Authentic Gaming join them to expand its premium product portfolio even as the firm continues to build on its vision of becoming the foremost cross-platform global game firm.
According to Barry;
Scientific Games’ OpenGaming platform and proven game titles combined with the power of Authentic Gaming will enable SG to capitalize on the opportunities in the growing US Market with its special omnichannel model
Statement From Scientific Games CEO of iGaming
Also commenting on the development, iGaming Chief Executive Officer at Scientific Games, Dylan Slaney noted that;
Scientific Games will be uniquely positioned to entertain and excite players to capture the growth opportunities that exist in the Live casino sector with the acquisition of Authentic Gaming.
Dylan also stated that SG will equally benefit from the convergence of global players across land-based and digital channels by providing them with immersive experiences. In his closing remarks, Dylan expressed his company’s delight to work with Authentic Gaming’s talented team to augment iGaming proposition for players and operators.
Statement From Founder and CEO of Authentic Gaming
The founder and CEO of Authentic Gaming, Jonas Delin also shared his own comments on the acquisition as he lauded Scientific Games as a firm with a focus on the quality games content. He added that Scientific Games has a market-leading platform that enables them the ideal destination for Authentic Gaming as it strives to expand its footprint in the European markets and the US.
According to Jonas;
Authentic’s dealer platform is ready to run as part of Scientific Games even as the firm can expand its studio and diversify its game in full force. Authentic’s strategy is driven by an unwavering focus on delivering top-quality live dealer content such that customer customization, attention to details, and innovation as the cornerstones on which the live dealer games rest.
In his last remarks, Jonas expressed optimism in the partnership as he believes that it will propel Authentic Gaming’s mission while also becoming a game-changer in the entire industry.