Live Casino B2B News (September)

Pragmatic Play Live heads to William Hill Casino, Playtech, Stakelogic, LuckyStreak, and more big brands making B2B deals in the live casino space. (Image by courtesy of Pragmatic Play)

Pragmatic Play, Playtech, and Stakelogic have been some of the busiest brands on the gambling company partnership columns in the live dealer arena.

Once again, this update covers all the B2B partnerships and important industry news, specifically covering brands that operate in the live dealer niche.

Over the past two weeks, these big-name brands have been wheeling and dealing, closing deals with well-known operators such as 888 Holdings, Betparx, and the 1xBet gambling platform. To save repeating the latest Stakelogic news here, you can visit the news report published at the beginning of the week – Stakelogic Live Casino Bonus Tool. The report also covers a new B2B partnership deal and the appointment of the new head of Live Casino, Dehan Loncar.

One of the top online casino brands in the business also features after making a deal with a Premiership football club. Plus, there’s more. Lucky Streak, Slotegrator, Livespins, Amusnet, BetConstruct. TVBet, and EGT also feature. Also, keep an eye out for the next Sep 2023 Gambling Company Partnerships as we gather all the latest headlines and give them to you in one bitesize news piece so you can catch up with the industry’s wheeling and dealing all in one go rather than scouring multiple news sites for headlines.

You might have noticed this is part 2 of the Sep 2023 Gambling Company Partnerships news. For part 1, published on 3 September 2023, you can catch up on deals at the end of August and the beginning of September. Here it is Sep 2023 Gambling Company Partnerships.

Pragmatic Play Live Casino B2B Deals Keep on Coming!

This is a company that has real focus. It is an unstoppable force in the video slot arena, growing immensely in the virtual sports industry, dabbling in bingo and scratch cards, and has one of the most played live dealer platforms. Therefore, it is no surprise that there are multiple deals to report below!

  • William Hill: Pragmatic Play has long served the UK version of 888 Holding’s William Hill online casino. However, its live dealer games have eluded the platform that already supports big brand names Evolution and Playtech. Since the news of the Pragmatic Play hookup, I have added Pragmatic Live as the third live dealer brand to the live dealer William Hill review.
  • 1xBet Bespoke Wheel of Luck: It is not a casino we cover here on Livecasinocentral, but 1xBet now has a bespoke live casino game show created by Pragmatic Play. Wheel of Luck. Is 1xzbet branded and looks similar to Mega Wheel. Check out the image in the accompanying box.
  • 2 Partnerships in Argentina: Pragmatic Play has made its fourth and fifth deals in Argentina this year. Both cover live casino, virtual sports and online slots for Betwarrior Mendoza and Ondiss online gambling entertainment websites.
  • Latin American Partnership: The two Argentine deals were the brand’s thirsty-first and thirty-second deal in the Latam region. Adding to this is another new partnership for live casino games signed off with Starkbet.
1xBet Mega Wheel Bespoke Gameshows

Playtech Announces Two New Gambling Company Partnerships

On par with Evolution regarding the number of live casino games available but arguably slightly behind on the brand awareness side of things, Playtech is making headway in the US and in the field of safe player authentication.

  • betParx: Playtech’s OMS platform is now live in Maryland, USA. The state does not have an online casino licensing framework; therefore, this deal is for sports betting. However, Playtech operates live dealer games in the country via studios in New Jersey and Pennsylvania. Also, its IMS platform is now fully operational across 5 US states.
  • IDVerse: A partnership with IDverse aims to streamline online player onboarding and ID verification via Playtech platforms. Via this deal, Playtech’s global partners can add the IDVerse authentication system that uses IDVerse’s Zero Bias AI technology, minimising fraud and speeding up player onboarding.

LeoVegas Football Deal: The LeoVegas live casino platform is now partnering with British Premier League team Wolves FC. It is a team with few enemies, making it a safe bet for LeoVegas!

Sep 2023 Gambling Company Partnerships (Part 2)

(Bitesize Round-Up)

  • LuckyStreak/RedRake: LuckyStreak aggregates Red Rake content
  • Slotegrator Adds Livespins: Livespins added to Slotegrator’s aggregation platform
  • Amusnet: Thriving in the Swedish gaming landscape
  • Stakelogic: Debuts live casino bonus tool
  • Stakelogic: Super Stake Blackjack feature added
  • TVBet: Announces rebranding of logo and overall branding
  • TVBet: Partners with Reevo Gaming
  • BetConstruct Bet Easy: BetConstruct launches mobile cross-platform app
  • EGT: Partnership deal signed with Efbet in Bulgaria

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