We have see seen a lot of movement in the iGaming space recently, with many brands acquiring or partnering up with rival brands in order to further global expansion. Take a look at Entain who recently purchased Enlabs Ab for an eye-watering $436 million! Not all companies wish to take over through acquiring their competitors, others simply partner up into mutually beneficial agreements in order to further drive expansion into different markets.
One such Partnership has occurred with Sky-Wind Games, the software provider based out of Isle of Man, and Groove Gaming, a Dutch based aggregator that has shown fast and continual growth in recent times. So, what is the benefit of the partnership?
What they each have to offer
Groove Gaming has a very substantial games catalog under its belt, boasting over 5000 unique games. These games come from over 60 of the world’s best software providers and include live games, slots and table games. Skywind Games, is a software company that focuses primarily on mobile gaming, but also has a diverse portfolio with various products. Skywind has built a reputation of using imaginative ideas to create innovative games that are unlike anything else in the industry.
How each will benefit from the partnership
The deal will see Groove Gaming being able to access a casino product that greatly enhances the quality of the service they are offering. This means not only will Groove Gaming receive over 300 of the world best titles but they will also be getting a Player Engagement (PE) tools like EveryMatrix offer that directly improve both gameplay as well as entertainments value. These tools include tournaments, shareable winnings, new age reward systems as well as “time and amount” based jackpots.
The benefit for Skywind is that they will be able to realise their goal of distributing their products to a global audience by plugging into the broader ecosystem of operators. In this way the partnership is mutually beneficial, and extremely lucrative for all the parties involved.
When you look at the mobile operators that already contained in the Groove Gaming network it is easy to see why operators are lining up to join. When there is a situation where only the cream of the crop are being featured in a particular network you know that something special is going down, including a live casino bonus Simply being a part of this network opens up doors for software companies to develop into an iGaming giant. With Groove Gaming you have Max Entertainment, GoBet, IGP, EveryMatrix as well as the Mobile software provider Hacksaw Gaming (to name a few) on its game aggregation platform.
Conclusion
The online gaming market has seen some significant changes recently. We expect to see even more developments, particularly in the live casino gaming market, in the coming months. In this regard we will be sure to keep you posted!
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