‘SoftSwiss Enters Nigeria Via Regulated Sportsbook!’ (image source: www.softswiss.com)
SoftSwiss enters Nigeria, a country with over 200 million citizens, and is the most highly populated African country. The new deal could instigate the possibility of live dealer manufacturers opening a localised live dealer studio, which is not out of the question!
Super Spade has already moved into Africa with its very own live dealer studio. It is the first live dealer brand to make a move in the continent and could be the catalyst for other brands to follow suit. In addition, Pragmatic Play recently made a deal in South Africa with CDP Gaming—the company will resell slots and live dealer content via its YesPlay sports betting iGaming sections.
SoftSwiss is now the most recent ‘big brand name’ to enter the fast-growing African continent and has set its sights on one of the most populated countries in West Africa, Nigeria, which makes perfect sense. The iGaming and sports betting aggregator is one of the most connected in the iGaming industry. Its platform offers over 10,000 games via its slots, live casino, lottery and sports, plus in December the entire platform recorded €3 billion in casino and sports bets in December 2020.
Operators can opt in to sign up to either the casino or sports betting platform while some firms integrate both into a single website.
The most recent expansion into Nigeria for SoftSwiss begins with its sportsbook, while within the content of the recent announcement on the aggregator’s platform, SoftSwiss founder Iven Montik mentions iGaming and plans to move further into regulated markets.
Nigeria’s iGaming market is still in the process of creating a framework that will bring live dealer platform providers connected to SoftSwiss such as Pragmatic Play Live, Evolution, Ezugi, Lucky Streak, Playtech Live, Vivo Gaming, TVBet, ALG, and Real Dealer to the Nigerian market. Although, there are still a handful of online casinos that accept Nigerian players at this time!
At this time, all online gambling in Nigeria falls under the Nigerian Lottery Commission. Any betting shops need to apply for a gambling commission to operate. However, there is no legal framework in place that mentions online gambling. Nonetheless, if a company wants to operate an online gambling location, be it for sports or casino gaming within Nigeria, a license from the gambling needs to be acquired. In essence, online casinos and sportsbooks can operate in the same capacity as land-based/retail companies.
If a live dealer studio decides Nigeria is a viable market, there is scope to set up an African based live studio with a market reach of 200,000+ citizens!
Leave A Comment