Welcome back for Vivo Gaming Analysis Issue 2 covering ‘marketing live dealer casinos in 2023’ & ‘why graphics are important in live casinos’. (All images courtesy of vivogaming.com)
In the Vivo Gaming analysis issue 2, you will find unique insights into the software provider’s iGaming advice, while I pitch in with my opinion using my player, review, and journalistic experience.
Coming from the brand’s latest publications on its ‘News & Insights’ page, each topic covered has been hand-picked from several produced by the software provider.
In this report, you will find coverage of ‘marketing live dealer casinos in 2023’ and ‘why graphics are important in live casinos’.
Want to rewind back to the first version of this report? Check out Vivo Gaming Analysis Issue 1. In the first edition of this report, I covered ‘Vivo Gaming’s Basics of Secure Live Dealer Casino Gaming’, ‘Why Live Casinos Should Feature Sic Bo & Teen Patti’, and ‘2023 Defining Live Dealer Trends’.
The aim of each issue is to give you an idea of what to expect from your live casino, and for those of you who are new to live dealer gaming, some useful advice. You will find a mix of viewpoints from one of the most popular live dealer software providers online as well as my opinions on each subject.
Add your comments to this page: You should also feel free to add your comments to this post. They will be published below and will help other readers. Plus, I guarantee I will reply to any questions you may have.
Live Casino Marketing in 2023
At every turn of the year, iGaming developers and platforms look to see what the future holds for the year to come. Below are Vivo Gaming’s key points for 2023 followed by what I feel live casinos should concentrate on for 2023 from my experience when researching and delivering content here on Livecasinocentral.
For Vivo Gaming, these are the key points:
- Build a Strong Affiliate Network: Affiliate networks are a form of pull marketing. It means other brands, such as iGaming portals like Livecasinocentral, pull in customers. We produce honest casino reviews so you can decide for yourself. And if you sign up using our review, we get a commission. Remember, the reviews are just that – an account of what the casino has to offer.
- Brand Ambassadors & Influencers: This is a good marketing tactic but is becoming increasingly riskier as licensing authorities clamp down on gambling advertising. Yet, right now, it is still extremely effective. Vinnie Jones roulette, for example, is a great way to pull in football fans.
- Sponsorships and Partnerships: The keyword here is ‘partnerships’. Live casinos should partner with as many live dealer game developers as possible in order to offer players a diverse choice of tables and game shows.
- Marketing within Vivo Gaming’s Chroma Key Studio: A white-label solution offered by Vivo Gaming so casinos can advertise promotions to players. White label tools from software providers are a great way to get more players to the tables and having fun.
Areas I would like to add:
- Ensure bonuses include live dealer games: There are plenty of online casinos with a huge number of live dealer brands available. However, many of them put off bonus hunters because their VIP/Loyalty, cash backs, and welcome bonuses exclude live games.
- Increase wagering requirement contributions: One platform competing live casinos could learn from is HotSlots. It is one of the first iGaming sites to include a dedicated Evolution live dealer game welcome bonus whereby 100% of bets contribute towards wagering. More casinos like this will have live dealer bonus hunters flocking to them. Check out the Hotslots live casino bonus here.
My take on bonus offers: In the end, you need all the tactics suggested by Vivo Gaming to get players to your bonus offers. My opinion is simply observation as I still find too many casinos ignoring live dealer players when it comes to bonuses.
Marketing Live Casinos for 2023 Recap
- Build a Strong Affiliate Network
- Brand Ambassadors & Influencers
- Sponsorships and Partnerships
- Vivo Gaming’s Chroma Key Studio
- Ensure bonuses include live dealer games
- Increase wagering requirement contributions
Why Graphics are Important for Live Casinos
The visuals when playing live casino games mostly come via the webcam, therefore streaming a clear picture defines the graphics in this popular iGaming niche. On top of this, there are plenty of live dealer games out there that use animations and 3D-rendered bonuses that utilise digital graphics. Furthermore, the casino’s graphic design for banners, promotions, games, and other graphical elements must all be artistically perfect. After reading through Vivo Gaming’s points in this topic, I completely agree, and therefore have nothing to add!
A point I would like to add:
- Sets the tone: This point relates to ‘brand image’. The goal is to create eye-catching content. Even the background graphics on a live casino game are important. As the Vivo Gaming puts it – “Go too simple or bare bones and you could be seen as boring or dodgy“.
- Extraordinary gaming experience: The key elements made by the software provider in this section were brilliant. Live chats, displays showing bet info, and access to history as well as other tools (even responsible gambling tools), will all give the player an extraordinary experience. Many of which a land-based table could not provide.
- Clear graphics to enhance players’ experience: I’ve seen quite a few Asian live dealer websites in my time, and I was amazed at how tacky the virtual chips looked. However, to challenge in such as competitive niche, as well as remain popular (in-demand), every graphical detail must look and function sharply in order to enhance the player’s experience.
- Real-life land-based casino experience online: One of the highlights of live casino games is to bring a land-based casino game experience to players. Clear HD webcams with smart backdrops are the key to achieving this.
Live Casino Graphics Recap
- Sets the tone
- Extraordinary gaming experience
- Clear graphics to enhance players’ experience
- Real-life land-based casino experience online
- Enhances live game developers’ brand identity
Official Vivo Gaming Insights: Check out the official Vivo Gaming news & insights portal. The brand regularly releases interesting news and opinion pieces you may find useful.
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