It has been all quiet on the Western front for Authentic Gaming since Scientific Games acquired the live casino brand. However, I reckon things are going to start heating up this year!
If the title didn’t already give it away, then never mind! Let me introduce you to the release of the brand-new 7’s on Fire LIVE casino gameshow just released by Authentic Gaming. The last time we reported on a new Authentic Gaming title was back in March 2022 – Multibet Baccarat Live.
And I have to say, there are several reasons why I like this game. Firstly, there’s a chance to land a mouthwatering 10,000x your bet. Secondly, it is unique. While you are vying for that big win, there are 500x and 777x multipliers up for grabs and a series of lower multipliers to keep your bankroll topped up.
Adding to all this is the theme, which is the casino players’ favourite ‘7s’ theme. While fruits like cherries, grapes, oranges, and lemons are iconic symbols of the gambling industry, so are symbols like stars, bells, and of course, the magic number 7. I am fairly certain the famed number will help the game’s success.
If you also add on top of the fact that the live casino gameshow scene is growing faster than ever, live dealer players will always welcome another new title with open arms.
UK Release: The gameshow will hit UK for its preliminary launch onto the iGaming scene. Pending its popularity, players at MGA and Curacao casinos will also have access in the near future. Find out more about the online live casino UK scene here.
Authentic Gaming 7’s on Fire LIVE Gameshow Gameplay
Looking at the gameplay, this certainly going to become a hit at UK online casinos before it spreads to the wider live casino community over the coming weeks.
- Players can place bets on both fruit symbols and numbers, offering multiple winning opportunities
- The game has an engaging design intended to provide constant excitement
- The game is influenced by current gaming trends
- The maximum win achievable is 10,000x the initial bet
- Bets placed on symbols can multiply winnings by up to 500x
- Bets placed on numbers can multiply winnings by up to 777x
- If the winning number matches the winning symbol, the player’s winnings from the symbol will be tripled
- The game features a bonus round that can multiply all winnings by up to 7x
- The game provides additional winning chances via this bonus round
- The game is intended to be played in real time with live players
Light & Winder Partners: This isn’t the first partnership L&W has formed since its rebranding from Scientific Games. NYX, NextGen, OpenBet, BetDigital, SideCIty and Game360 are also linked with the software provider.
Light & Wonder + Authentic Gaming Live Casinos
- 888Casino (UKGC/MGA)
- SlotWolf Casino (MGA)
- Goodman Casino (Curacao)
- BetandPlay (Curacao)
- Royal Panda (MGA)
Is there a clue? Will Authentic Gaming rebrand to Light & Wonder?
Notice how the new gameshow hits the live casino scene in conjunction with online slot provider Light & Wonder (L&W).
The latter iGaming brand resulted from a rebranding mission by Scientific Games in April 2022. It also saw the New York Stock Exchange (NYSE) ticker change to L&W. Although the Scientific brand name still exists for its lottery operations.
However, Scientific Games acquired Authentic Gaming making it the company’s live casino arm. On the other side of the fence, Light & Wonder has always focused on video slots. Does that mean with the release of the 7’s on Fire LIVE Gameshow there is a clue here? ‘In conjunction with L&W’. I suspect we’ll be seeing the end of Authentic Gaming as a brand name as it is phased out and eventually replaced by L&W.
If this were the case; L&W would become another Pragmatic Play-style software provider offering online slots and live casino games.
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