888Africa expands in the continents iGaming sector, while serial award-winning 888 brands team up with Reevo. (Photo by James Wiseman on Unsplash)
In the ever-evolving world of iGaming and sports betting, 888Africa has emerged as a formidable player, boasting over 3 million users.On top of this, 888 Holdings also has a deal in place in Reevo further expanding its global reach.
BetLion, holding licenses in multiple African jurisdictions, including the Democratic Republic of the Congo, Kenya, and Zambia, has firmly planted its roots in the region, with its headquarters in Nairobi. The acquisition by 888Africa is not merely a transaction; it signifies a strategic move to capitalise on Africa’s vast potential in the iGaming and sports betting industry.
Meanwhile, Reevo would have been more than pleased with its recently announced partnership with 888 as the company joins forces with one of the most industry award decorated brands online today.Without a question of a doubt, 888 is an award awarding winning machine.
The 888Poker brand won the Online Poker Operator of the Year at the International Gaming Awards 2022. The brand also won a trio of awards at the EGR Operators Awards 2021 taking down the best Casino Operator, best In-house product accolades at the EGR Operators Awards 2021 and the best Poker operator accolades. The brand also won the best Casino Operator in the EGR Operators Awards 2020 event. The company’s Sivan Finn Shalev also has an award to his name as Marketer of the year at the EGR Marketing & Innovation Awards.
In the following sections, we delve deeper into the implications of this acquisition and explore the ambitions of 888Africa in shaping the future of African gaming.
888Africa Continues to Grow Boasting 3m+ Users
Recently, I came across a news article on the EGR Global website titled 888 Africa Hits One Million Customers. Therefore, you might be wondering why the title of this section triples EGR Global’s number. I am unsure whether the EGR site considered the recent BetLion acquisition mentioned in our 4 August Live Casino Software Provider news. My guess is no because when 888Africa took over the Kenyan brand, three million customers came along for the ride. If the EGR Global news story is not considering the BetLion deal, that’s a massive four million players for the newly established African continental 888 brand!
In a significant manoeuvre in the burgeoning African betting sector, 888AFRICA has confirmed the procurement of the renowned sportsbook enterprise BetLion. A notable player in areas including Kenya and Zambia, BetLion represents a crucial component in 888AFRICA’s expansive blueprint to spearhead the continent’s gambling sector.
Christopher Coyne, a distinguished spokesperson at 888AFRICA, indicated that this business move is vital in amplifying their market stronghold whilst fostering unparalleled betting and gaming experiences for African enthusiasts. Echoing these thoughts, Robert Chirchir, the managing director of BetLion, anticipates mutual advantages and collaborative synergies stemming from this partnership.
As 888AFRICA readies itself to revolutionise gaming on the continent, industry aficionados await with keen interest, foreseeing the transformative developments this alliance is poised to usher into the vibrant market
The full news story: The full story covering the 888AFRICA Lion Casino takeover is available on the 888 Holdings website here – 888AFRICA acquires BetLion.
888 Brands as of 2023
888 Holdings Enhances iGaming Portfolio through REEVO Partnership
In a significant milestone for the digital gambling sphere, 888 Holdings has forged a promising alliance with burgeoning iGaming content specialist, REEVO. This coalition heralds a fresh chapter of unparalleled gaming magnificence, showcasing a diverse range of titles such as Crazy Crocs, Electro Reels, and Yin Yang Twins to avid gamers.
Reflecting upon this strategic accord, Ofir Gal-Mor, the spearhead of content at 888 Group, lauded REEVO’s unswerving dedication to excellence, resonating seamlessly with 888’s progressive content blueprint. Concurrently, Petra Maria Poola, the sales maven at REEVO, anticipates the initiative meeting a myriad of gaming preferences, paving the way for a more effulgent and dynamic digital gaming panorama.
Moreover, REEVO has been escalating its foothold in the gaming domain with remarkable developments, fostering key partnerships with entities like Hacksaw Gaming, Orbital Gaming, and Vibra Gaming, thereby expanding a comprehensive portfolio of aggregated content. This collaborative endeavour not only strengthens 888’s market position but also propels the iGaming sector towards a promising future with enriched experiences for enthusiasts. For further details, see the latest Linkedn post accompany this section of the Reevo and 888 Holdings partnership news.
This collaboration enhances 888’s competitive edge and enriches the gaming landscape for players. As the iGaming industry evolves, partnerships like this ensure a brighter and more diverse future for online gaming.
Summary
- 888 Holdings partners with REEVO
- Introduction of diverse gaming titles
- Alignment with 888’s content strategy
- Poola anticipates diverse gaming satisfaction
- Promising future for iGaming industry
Interested in 888Casino? The lion’s share of readers on Livecasinocentral are those that prefer to play live casino using English language or a mix of English and their native language. Well, 888Casino, 888Sports, and 888Poker combine multiple languages – see the 888 platform guide for more information.
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