BetGames and Entain Launch Game Show

BetGames and Entain launch Game Show vertical. The collaboration will deliver 3 new live Game Shows starting with Starzle! (Image from

BetGames, the leading live casino supplier that has been winning several industry awards recently, has just launched a new Game Show vertical in collaboration with Entain. The brand, which is well known for its lottery-style live casino games, has entered a landmark agreement with the tier-one operator that will deliver three new bespoke live gameshows to the operator’s platforms. These new games will only be available on Entain’s group of well-known brands that operate in the UK and across Europe.

Both BetGames and Entain believe that this new agreement will allow them to work together to develop unique live gameshows that will stand out in a competitive vertical. The first of these titles is ‘Starzle’, a live game show that is themed around premium numbers and state-of-the-art production. Starzle and all other new live titles will launch via a direct integration on Ladbroke’s casino and betting platform.

Featuring Ladbrokes branding, Starzle uses a combination of number and card-based game mechanics. Numbers are drawn similarly to a lottery while playing cards while the dealing of playing cards will deliver larger multipliers. Classed as simple to play but hugely engaging, it is expected that Starzle will prove immensely popular on Entain’s group of casino and betting platforms.

2022 is BetGames’ Strongest Launch Year to Date

BetGames is celebrating its 10th anniversary having first launched in 2012. Throughout those years, the live casino supplier has continued to grow, expand, and develop its live casino product to become the leading provider it is today. Currently, the live supplier offers a dozen live casino games in many key iGaming markets. That includes Wheel of Fortune, War of Bets, and the Lucky lottery series of games. The firm also develops a few traditional live casino games but with the addition of unique side bets. Bet on Baccarat is one good example.

It is in the last five years the rate of BetGames’ growth has increased. That is since the firm attained UKGC and MGA licenses back in 2016. That solid licensing has allowed the live specialist to expand into many of the world’s biggest iGaming markets. The firm’s live casino games now feature at some of the most popular online casinos and sports betting sites in the region.

On the partnership with Entain, BetGames CEO, Andres Koeberl said:

The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game. From the initial idea to the day of production and to the launch, Entain helped us to create this new live game show within just nine months. It is exciting to think that we are now working with one of the globe’s largest iGaming organisations. We cannot wait to see where this collaboration will lead.

Graciella Anthony, Entain’s Head of Live Casino, also revealed his delight at this new collaboration:

It has been a fantastic experience working closely with BetGames on this latest collaboration. We are excited to work with the firm more in the future. Starzle is the result of our ambition to provide our customers with the best and most engaging live casino games in the iGaming industry.

Entain, a company that operates many renowned brands across the UK and Europe, is widely regarded as one of the largest iGaming groups in the industry. It operates Ladbrokes, Coral, PartyCasino, BWin, Gala, and more. This latest agreement should ensure that Entain continues to flourish in many key markets across Europe and the UK.

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