An exciting On Air Entertainment 2022 roadmap promises great new live content, market expansions, blues screen studios and more!(Image from onairentertainment.com)
For those of you that have been following the recent launch of On Air Entertainment, the Microgaming-powered live casino supplier, you will be pleased to know that new live casino brand has just revealed what is in the pipeline for the rest of 2022.
The company, which first went live with the launch of its Live Blackjack title before adding Live Roulette at the end of February this year, has teased the launch of new titles including Live Auto Roulette and Speed Roulette, and even what looks like a live-streamed variation of the 9 Pots of Gold slot from Gameburger Studios and Microgaming.
On Air Entertainment also provided details of its new virtual environments network that is planned for launch in May. This custom solution, already used by BetVictor, allows clients to create casino interiors that empower their own brand identities. Also in May, the live casino supplier will launch its new sports-styled blackjack and roulette studios while the firm also has customisable branded studios on the way.
Aside from a strong focus on the products and services On Air Entertainment will launch this year, the up and coming live casino brand also has an eye on expanding into new markets. The company already has the UK locked up but is planning to infiltrate the growing Greek, Ontario, and Swedish markets in the coming months.
About On Air Entertainment: Founded in December 2020, On Air Entertainment is a new live casino provider that is powered by Microgaming. The company is headquartered in Malta but operates offices out of Poland and Estonia while On Air streams its currently small selection of live casino titles from its custom-built studio in Riga, Latvia. A collective of senior industry professionals with 200-years combined experience of the live casino sphere within the iGaming industry head the company.
New Titles Coming Our Way from On Air Entertainment
Most new live casino suppliers will kick off their product lines with standard variations of Live Blackjack and Roulette, and On Air Entertainment has logically followed that path. Upon going live at the end of January from its Latvian studio, the firm launched its professionally hosted Live Blackjack title. A month later saw the release of Live Roulette, while Hindi-speaking tables soon followed.
However, no start-up can rest on its laurels and understanding this, On Air already has some exciting new titles lined up. The firm is planning to appease roulette fans with the launch of two new variations of the popular casino table game. First up will be Auto Roulette, an automatic live title that allows you to enjoy more spins per hour, and next to come is Speed Roulette, a variation that requires you to make quicker decisions in order to speed up the action for all. To top it all off, is an intriguing live 9 Pots of Gold game. Details on this title are currently unclear, but it looks like a live slot game similar to what Playtech has done with titles such as Buffalo Blitz Live and God of Storms Live.
Riga, the Latvian Capital city, is becoming quite the hotbed for live casino studios. Off the top of my head, alongside On Air Entertainment, that city hosts live studios from competitors, including Playtech, Evolution, Authentic Gaming, and LuckyStreak.
On Air Entertainment Plans to Enter New Markets Shortly – The Newly Regulated Ontario Market a Top Priority
While players in the UK already have access to the titles offered by On Air Entertainment, the firm has plans to enter other markets in the coming months. Live casino fans in Ontario, Canada have the newly regulated Ontario market, which goes live this Monday to look forward to. That gives players access to Evolution’s portfolio of live casino games across online casinos powered by the likes of LeoVegas, 888 Casino, BetMGM, and DraftKings. However, On Air Entertainment also has its eyes set on a piece of the Ontario market with plans to make an entrance at some point in April.
First up, the live brand is in the process of completing the regulatory requirements to enter the iGaming market in Greece while forming partnerships with Greek operators at the same time. Once On Air has Greece and Ontario tied up, the next market planned is the Swedish market.
Expanding into new markets means the need for additional live dealers. An area that you can see On Air Entertainment is addressing via social media posts like the accompanying one.
Branded Studios and the Continued Development of On Air Entertainment’s Blue Screen Network
What On Air Entertainment can offer operators in terms of its studio products is also on the agenda. On Air currently provides BetVictor with a Blue Screen virtual solution but this network will go live industry-wide at some point in May. This solution allows clients to use blue screen technology to virtually customise the interiors of the live casino games to suit their branding. Initial virtual environments set for release include a sports theme and a virtual studio theme called ‘The Sky is the Limit’, which gives a virtual view from a room in a high-rise skyscraper.
On Air Entertainment, also have some new physical branded studios in the pipeline. The first of these is a sports-bar themed studio that clients can customise with their branding, handpick their own live presenters, customise the studio’s lighting, and use television screens and software to market promotions.
Overall, it looks like it is an exciting time at On Air Entertainment and for live casino fans in equal measure. We will follow the developments of this refreshing live casino brand with interest!
Recent Milestone: The roadmap by On Air Entertainment also revealed that it has broken the 500 employee mark and currently has 550 employees working to push the live supplier to the top of the iGaming industry.
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