The Spanish iGaming market gears up for an OnAir Entertainment Live Studio Spain. Tune in for more info & the benefits of this move. (Image courtesy of onairentertainment.com)
OnAir Entertainment, an up-and-coming live dealer brand operating in regulated iGaming markets, has laid out its plans to open a live studio in Spain next year.
With the Spanish online gambling zone, a go-to destination for brands willing to undergo the Dirección General de Ordenación del Juego (DGOJ) licensing conditions in the country, an increasing number of software providers are seeing the benefits of supplying Spanish-speaking online casinos.
The new OnAir Entertainment Live Studio in Spain is expected to come online in Q1 of 2023 licensed under the DGOJ. With the new Spanish location finalised, this will become the fourth to open under the OnAir Entertainment live casino arm. Its first live casino studio opened in Riga, Latvia followed in 2021, and the brand went live in the UK in 2022 getting its name on the map.
Since the UK launch, the brand has announced a new studio opening in Romania confirmed via its news channels in June this year. Just one month later, a new studio for Tbilisi, Georgia also hit the live dealer iGaming news headlines.
Meanwhile, its main business activities operate under the Malta Hub joined by hubs in Latvia, Estonia and Poland. Now with the brand’s Spanish studio’s grand opening, this will make it two land-based live dealer environments supplying iGaming to a global audience.
Other locations OnAir Entertainment has gained licensing to operate include Denmark and Sweden both announced in June 2022. A month later, and the company also announced it would supply dedicated live table games in the Netherlands with Dutch-speaking live dealers and croupiers.
As for its live dealer gaming collection, it’s growing fast with a live game show, 9 Pots of Gold, already out to challenge the likes of Monopoly Live, Adventures beyond Wonderland and Boom City. You will also find Live Roulette, Speed Roulette and Auto Roulette, while Nexus Roulette is in the works. As for card games, there is currently Eclipse Blackjack, Card Matchup and lotus Speed Baccarat available. Presumably, this entire library will eventually find its way into the Spanish studio along with regular new live casino game title releases.
For more information on the OnAir Entertainment Live Studio Spain plans, you can catch up on the full story directly via the official news report announcement of plans to open a live studio in Spain.
The new studio is expected to feature both the brand’s live roulette and Nexus Roulette tables along with Spanish-speaking croupiers/presenters. The Auto Roulette title is also confirmed. As it does rely on a croupier to dish out the action, it will offer 18 languages.
An added side benefit of Spanish Studios for OnAir Entertainment
One of the benefits of an OnAir Entertainment Live Studio Spain with Spanish-speaking dealers and croupiers is the potential to target LatAm countries. We have seen how successful Pragmatic Play Live is in South America with its English and Spanish native live dealer games in the region, and this is something OnAir Entertainment could now easily mimic.
Evolution also has a Spanish live dealer studio in Madrid and is one of the only live dealer brands to have a land-based environment streamed via webcam in Spain.
Hiring Spanish and Portuguese dealers, croupiers and game show hosts for both brands will certainly be easier from within Spain. This could open up access to the LatAm iGaming region’s most populated market Brazil, which has a population of 213 million people. Colombia has a population of 51 million, Argentina 45 million and Peru 32 million.
If we collate the entire South American market, that’s over 430 million people on OnAir Entertainment’s radar. Add Mexico into the LatAm iGaming mix and that’s a potential exposure of an additional 129 million added on top. Overall, that’s a target market of 460 million for argument’s sake.