Oct 2023 Gambling Company Partnerships (Part 1) – B2B supply deals!

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After three B2B supply updates on Livecasinocentral last month, I am back with the first one of October 2023.

Although it is close to the middle of the month, that doesn’t mean things have been quiet on the live dealer scene. Maybe slightly less news, but the stories on the iGaming grapevine over the past fourteen days have been huge!

Playtech is coming out with a whole new series of live casino game shows, or at least that appears to be the case. We already know about one coming soon.

Huge rival Pragmatic Play has also spread its wings in the UK with a groundbreaking deal taking its live dealer games live with Rank Group Interactive.

I also catch up on bitesize partnership news, some of which I have already covered in earlier new stories. However, they were deals I feel are worthy of another mention. I’ve also added an anchor to these news pieces so you can head back and read the whole story.

Let’s jump in and see what’s been happening in this latest Oct 2023 Gambling Company Partnerships (Part 1) update!

Looking Back: The live casino news wires rattled with new iGaming company partnership news reports last month. Part 1, 2, and 3 reports were published on the 3rd, 22nd, and 29th of September. And you can track back to the previous report in this same highlight box on all of them. For the previous update, visit the Gambling Company Partnerships (Part 3) report here.

Pragmatic Play Signs Four New Deals- Huge UK Rank Group Live Casino Agreement!

Since the Sep 2023 Gambling Company Partnerships (Part 3) update, Pragmatic Play has pulled four new B2B casino company supply deals—two in the Latam region and two in Europe. There is never a dull moment when visiting the Pragmatic Play news pages.

• Rank Group (the UK): Pragmatic Play pulled another colossal business deal in the third UK market deal of the year. This time with Rank Group, which will feature the software provider’s live casino games on its Grosvenor Casino and Mecca Bingo platforms.
• Napolean (Belgium): The deal with Belgium brand Napolean was purely for live dealer tables and game shows. It marks the first live casino deal of the year with a Belgium operator. Although there was a B2B supply agreement with Peppermill Casino in July, that deal was for virtual dice games.
• Joga Junto (Brazil): Joga Junto now hosts live casino games from Pragmatic Play Live, online slots, and virtual sports games. That’s now twelve partnership deals in Brazil this year, reported on the game developer’s news pages.
• Lígalo en Línea (Latin America): The live casino portfolio, including table games and live game shows, is now live via the Lígalo en Línea operator. Slots and virtual sports will also join the operator’s collection of games.

Pragmatic Play Live Casino: Get the lowdown on the live casino Pragmatic Play game portfolio, history, and industry awards. We keep this page up-to-date regularly, so you will always have the latest information on the brand!

Newcastle United Takes on LeoVegas owner BetMGM as its New Partner!

The Premier League pulls in more viewers yearly than any other sport worldwide. Of course, football (or soccer, if you prefer) is also heavily linked with sports betting. With Newcastle now also on Europe’s Champions League stage, BetMGM naturally wants to associate itself with clubs that grab some of the best TV rights. With famed comedian Chris Rock also helping the brand launch in the UK, a football partnership is another way to foster brand awareness.

You may wonder why BetBGM is regularly making the headlines in our news columns. We are always looking out for this brand because it now owns LeoVegas, reviewed here on Livecasinocentral, and it will soon launch with a live casino in the UK, possibly under MGA licensing.

Playtech Steps Up Its Game with Two Eye-Catching News Partnership Deals

The first deal is more of a reiteration of what is to come after Playtech continues to link itself with some of the largest TB production studios globally to bring more enticing game shows to its live dealer gaming portfolio. At the same time, the UK stock exchange-listed company has also spread its wings into new territory.

• Playtech Fremantle Partnership: I don’t need to go too deep into this news story because I covered it in full on 7 October in the Playtech Family Feud Live Casino Gameshow. The gambling company’s new partnership with Fremantle, the creator of the cult TV game show Family Feud, which pitches families up against each other in a general knowledge style competition.
• Playtech’s Adjarabet Partnership: One of the largest online gambling entertainment companies in the Georgian and Armenian betting markets has partnered with Playtech. Adjarabet, which Flutter Entertainment also has a stake in, will take on the Playtech live casino portfolio. Whether this also means slots, too, I am not overly sure.

COO of Playtech Shimon Akad said, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding globally.”