On Air Entertainment Enters Dutch Market making it the ninth new market launch in eight months for the new live casino supplier! (Image from onairentertainment.com)
On Air Entertainment, the new live casino supplier powered by Microgaming has just announced its latest step towards becoming a leading brand in the live casino space. Following a recent nomination for the ‘Software Rising Star’ Award at the 2022 EGR B2B Awards, the live supplier has revealed it has now made its debut in the newly regulated Dutch iGaming market.
On Air Entertainment has long had eyes on the Dutch iGaming market since the country recently underwent regulatory changes. The live casino supplier believes that the market is among the fastest-growing in the world and wants to ensure it gets a strong foothold to take advantage of that growth.
The live firm has launched a range of highly localised tables and games in the country via several leading tier-one operators. They will become the first Dutch operators to offer their customers access to a number of the firm’s live casino games.
Understanding the importance of localised casino content, On Air Entertainment has created dedicated tables featuring Dutch-themed environments and native-speaking live dealers and croupiers. Language support on the user interfaces and via customer support are other areas the firm has made sure it has addressed. This is to ensure that On Air Entertainment is well-placed in an iGaming market that has grown at a rapid pace since going live in October last year.
On Air Entertainment was founded in December 2020 by a collective of experienced senior industry professionals. With the backing of Microgaming, the live supplier has made massive strides in a short amount of time. This is now the ninth market launch in eight months, which shows how quickly On Air Entertaininment is expanding.
Dutch Players to Get Access to High-Quality Live Casino Games
Currently, players in the Netherlands will have access to OnAir Entertainment’s full range of live dealer tables. That includes blackjack, roulette, and speed roulette. However, those players will also get to enjoy new titles whenever OnAir Entertainment releases them. For instance, the firm is planning the release of 9 Pots of GoldTM StreamIconTM Edition in September and Eclipse Blackjack the month after. Other new releases expected shortly include Auto Roulette. The former looks like it will become the live supplier’s first live video slot. Playtech and Evolution have enjoyed success with similar types of games, so it makes sense that OnAir Entertainment would explore that vertical as well. Besides, 9 Pots of Gold is a flagship title from the Microgaming studios, so this once again shows the backing the live brand has from such an iconic video slot developer.
OnAir Entertainment only released its first live casino game in November 2021, so it is amazing to see how quickly the firm has added to its portfolio in under a year. The brand now hosts more than 40 live tables from its custom-built studio in Riga, Latvia and has plans to offer even more next year from its new studios in Bucharest and Tsibli.
Taking advantage of OnAir Entertainment’s live casino products are operators from nine key iGaming markets. Entering the Dutch market now makes it nine markets that the firm operates. That includes the UK, Sweden, Malta, Denmark, Ontario, Greece, Latvia, and the Isle of Man. Plus, the live supplier has no plans to slow down as it is already earmarking other markets in the coming months.
OnAir Entertainment’s Business Development Manager, Dejan Loncur had this to say about this recent development:
By creating a dedicated Dutch-themed studio environment that includes a user-friendly interface and table support, we know our tables will give Dutch players the engagement and entertainment that they deserve. We are proud to announce that the Dutch market becomes the ninth we have entered within the space of eight months.