OnAir Entertainment planning US rollout across 2022 and beyond. The firm will initially enter five regulated states. (Image from onairentertainment.com)
2022 has been an amazing year for OnAir Entertainment, a live casino supplier that has not yet celebrated its first birthday (that is in November). The development company has entered nine key iGaming markets and launched six live casino games during that time. Well, OnAir Entertainment is showing no signs of slowing down as it has plans to double its global live casino footprint throughout next year.
With the firm live in many of the biggest markets across Europe, it has turned its attention to some of the fastest-growing iGaming markets in the industry. Of course, as most of you will know, many of those are in the United States where some states have legalised various forms of online gambling. The firm will launch in five regulated states that allow betting at online casinos. It also plans to launch in other states as and when laws and regulations are in place.
Since launching at the end of 2021, OnAir Entertainment has focused on entering the iGaming markets with the greatest customer demand. That includes the UK, many of Europe’s biggest markets such as Denmark, Romania, and the Netherlands, and most recently, Ontario in Canada. What’s more, customer demand is continuously increasing in New Jersey, Michigan, West Virginia, Pennsylvania, and Connecticut and that is where OnAir Entertainment will now turn its attention throughout the next year.
The Games on Offer from OnAir Entertainment: The live casino supplier currently offers a variety of live casino games. The firm has live variations of blackjack and roulette and a unique live slot called 9 Pots of Gold StreamIcon Edition.
OnAir Entertainment Will Launch all New and Existing Titles in the US Markets it Enters
As OnAir Entertainment secures the licensing and certification required to enter each of the five US markets, it will roll out its full range of live casino games. US players will get to enjoy the firm’s high-quality and high-performance portfolio of live titles, including Speed Roulette, Eclipse Blackjack, and any new titles the firm releases. OnAir Entertainment will also develop a special double zero (American rules) version of roulette, some new live poker titles, and other games the supplier feels will appeal to the US market. Furthermore, players will get access to some upcoming releases, including Card Matchup and Lotus Speed Baccarat. Down the line, the supplier also plans to develop Dual Play tables at casinos within each state. That will give the operators the chance to cross-sell land-based gaming tables at their online casinos.
Of course, entering US markets is not as straightforward as entering others in countries across Europe. Each state will have its own legislation and regulatory requirements. The firm will also have to establish studios within each state to host its live casino games. That said, OnAir Entertainment is a rapidly growing live supplier that is led by some of the industry’s most experienced live casino experts. Although these new markets will present challenges, that team will have what it takes to navigate them easily.
OnAir Entertainment CEO, Simon Field said: Since 2021 we have built a significant portfolio of proven, differentiated live casino content and have delivered it to some of the world’s largest iGaming brands. We never stop innovating and cannot wait to show the US market-s the quality that we offer.
It has been a breath of fresh air to see new live casino brands entering the industry in recent years. Aside from the usual suspects such as Evolution, Playtech Live, and Pragmatic Play Live, we now have an abundance of new brands to enjoy. Arguably, OnAir Entertainment is the most exciting of these new challengers! We will watch with interest to see how the firm continues to grow throughout 2023 and beyond.
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