Playtech Inks New Banijay Partnership

Playtech has struck a new Banijay partnership that gives extends the firms exclusive rights of The Money Drop brand in the US! (Image from playtech.com)

Playtech, which is known as one of the biggest iGaming technology names in the world, has continued its assault on the industry after announcing its further partnership with Banijay, which is one of the leading content providers and distributors globally. As reported here on Playtech’s news page, the deal will see Playtech gain exclusive rights to Banijay’s The Million Dollar Drop. The deal also sees Playtech hold on to the exclusive rights for Deal or No Deal Bingo for another five years.

The Million Dollar Drop is inspired by the TV show The Million Pound Drop, and Playtech’s slot version of the game, the Money Drop Video slot. The Million Dollar Drop is a gameshow styled live casino game where you start the game with what you could take home and play the game to hold on to as much of it as possible.

One significant rush of this new title is that players can leave every bet with cash, assuming they use the right technique; that is, by considering every contingency and playing amazingly moderately. On a lighter note, players can win huge payouts on the off chance that they have the luck regardless of whether they are more adventurous in their betting. Players essentially need to pick the portion of the large wheel where they want to wager at the beginning of a fresh round.

To learn some more about the game in detail, then check this out.

Playtech’s agreement with Banijay grants them exclusive branding rights in the US to The Million Dollar Drop, also known internationally as The Money Drop. The partnership comes after the launch of Playtech’s two brand new state of the art live casinos, one available in New Jersey and the other in Michigan.
With this partnership, Playtech has also renewed its exclusive rights to Deal or No Deal Bingo, which has become one of the most popular and biggest grossing gameshow styled live casino games on the market.

Playtech’s Director of Live Business Development, Sasha Uman, mentioned that it was Playtech’s ongoing strategy to bring the most innovative and engaging live casino experiences to their members and that this partnership with Banijay only strengthened that outlook. She followed on by saying that The Million Dollar Drop was a fantastic live casino experience and that she was very excited to introduce this to their users. Playtech’s Managing Director of Digital Bingo, Angus Nisbet, only reiterated Sasha’s statements and added that he thought it was an excellent move for Playtech to renew their exclusive partnership with Banijay regarding Deal or No Deal Bingo after the game was frequently their top bingo room.

Commercial Director of Gaming and Gambling at Banijay Brands, Lex Scott, commented further that it delighted them that The Money Drop and Deal or No Deal brands would have the opportunity to open up to bigger audiences and grow into new variations. Adding that it was also very exciting to see how The Money Drop would fare in the US market.

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