PopOk Gaming showcases Multi Fruit Roulette Live at ICE London 2022 and announces entrance into the competitive live casino space! (Image from popokgaming.com)
Becoming the latest in a long line of new suppliers to enter the live casino space, PopOk Gaming used the 2022 ICE London exhibition to announce its entrance into the vertical and to showcase one of its new live casino games, Multi Fruit Roulette.
Announcing its intention to break the innovation cycle of live casino and to become a game-changer for the sector, the London-based supplier gave partners, clients, and competitors a first look at one of its flagship live titles during the major iGaming exhibition. Eagerly anticipated by some, while other brands decided against attending for logistical reasons, the ICE London exhibition took place in the UK’s capital between the 12th and 14th of April.
Multi Fruit Roulette will be one of three roulette titles to go live when the PopOk live studio starts streaming for the first time. The firm is launching a standard variation of roulette that will appeal to the purists, Multi Fruit Roulette, the first roulette title to use fruits, and Diamond Fruits, a variation that delivers an exciting bonus game!
PopOk has not released further information regarding those titles, but this is sure to come as the official launch date approaches. All we know is that these titles will offer a unique, innovative, and colourful approach to live casino entertainment.
PopOk burst onto the scene in 2019 and had previously focused primarily on video slots. The iGaming brand has so far released 28 slot titles with a further three set for release in the coming months. Popular titles include Diamond Flash, Los Apaches, Huga Chaga, and Novel of Alexander.
PopOk the Latest New Live Casino Brand to Enter an Increasingly Popular iGaming Vertical
We love live casino games; you love live casino games, and now it seems everybody else loves live casino games. It is no coincidence that in recent months there have been a plethora of new brands entering the live casino sphere. Although video slots still reign supreme, live casino games now account for over 30% of all bets placed at online casinos. That percentage is only going to increase, especially as more innovation and ideas hit the vertical.
Previously dominated by a select few, such as Evolution, Playtech, Pragmatic Play Live, Ezugi, and Vivo Gaming, this iGaming vertical has welcomed over half a dozen new live brands within the past year. Recently we have seen Beter Live, Quik Live, EGT Interactive (Amusnet Interactive), Stakelogic Live, OneTouch, SwinttLive, and the 2022 IGA ‘Rising Star of the Year’ OnAir Entertainment, develop new live casino studios and games.
Live casino has come a long way in recent years. Developers have focused on creating new and exciting live television-style shows or throwing in multipliers into standard table games so that players get something different and innovative. Standard variations of roulette, blackjack, and baccarat will always exist, but it is catering to a new audience that likes fun, simplicity, and entertainment that has injected new life into the industry. We now have live video slots, live games featuring virtual reality elements,
PopOk Gaming revealing it is to launch a live casino is great news, especially considering the influx of other brands doing similar. More competition leads to more innovation and ultimately more choice. Has it ever been a better time to be a fan of live casino games? I certainly cannot wait to try out these new titles or what some of the other new brands have lined up for us in the coming months and years!
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