Pragmatic Play Strengthens Position

‘Pragmatic Play Strengthens Position With Two New Partnerships’ (Image source:

Continued a busy new year of expansion, Pragmatic Play strengthens its position in several markets by going into partnership with two new online casinos! The company has shown plenty of dedication in recent months as Pragmatic Play looks to further establish itself as one of the worlds premium iGaming content providers.

The company has signed deals with both Estelarbet and Novibet in the last week, which will see the two online casinos add to their games portfolios with Pragmatic Play’s fantastic casino content. Pragmatic Play, recently awarded the Most Responsible iGaming Provider in Europe for 2020, is showing that it is equally one of the most prolific. These two deals follow a busy start to 2020 which saw the software development company ink three similar deals with Kindred Unibet, Betway, and Ellmount Gaming.

Pragmatic Play Strengthens Position in Multiple Markets

Pragmatic Play first signed a deal with Estelarbet which will allow the developer to continue its impressive growth in the LatAm market. That deal will see Estelarbet add Pragmatic’s full range of live dealer games, slots, and virtual sports products to an already impressive portfolio of online casino games. Pragmatic Play has continued to expand into Latin America since the early part of 2020. Last year, the company signed similar deals in the continent with Grupo Cordialito and AgClub7.

Just a few days after announcing that new partnership, Pragmatic Play was at it again. This time, the company announced a new partnership with Novibet.  The result of that partnership is the addition of all Pragmatic Play live titles to Novibet, a site that offers an online casino and sports betting to its customers. Novibet targets players in the UK, Republic of Ireland, Canada, and numerous countries within Europe. Those players now have access to the superb live dealer suite of games hosted out of Pragmatic Play’s studios. The deal also allows Pragmatic Play to further increase its market share in some of the most competitive markets in the iGaming industry.

Deals Follow a Busy Year of Expansion at Pragmatic Play

Pragmatic Play is a company that does not believe in standing still. The firm consistently looks to expand, with the two recent deals a good example of this. With those partnerships inked, it means that Pragmatic Play has now partnered with five new online betting brands in the first four months of 2021.

Starting off the year was a deal with Ellmount Gaming Studious, a popular Europe-facing online casino that wanted to offer Pragmatic Play’s diverse range of live casino titles. The firm then inked a deal with Kindred Unibet at the start of March which meant Pragmatic Play would provide a dedicated live studio to the popular casino.  Next up came an agreement with Betway, another prominent online casino. Again, that deal meant that Betway players could now enjoy the full suite of Pragmatic Play Live titles including One Blackjack, Mega Wheel, and Blackjack Azure.

With just four months of the year gone and so much business already completed, we wonder just what else we can expect from Pragmatic play in 2021!

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