The popular Canadian Gaming Summit is set to now be planned and organized by SBC henceforth. This is happening as SBC is set to acquire Canadian Gaming Summit. (Photo by Geralt on Pixabay)
SBC, an international media, and events firm has agreed to acquire CGS (Canadian Gaming Summit) which is the premier annual trade show and conference that takes place yearly in Canada for iGaming and land-based professionals.
SBC is set to acquire the summit from MediaEdge Communications and the Canadian Gaming Association who are the current joint owners. However, the acquisition will not be concluded until after the 2022 edition of the popular summit.
Although SBC will not have fully taken over the summit by June, the firm will work with the Canadian Gaming Association and Media Edge to bring more commercial and content opportunities to the 2022 edition of the annual summit. Part of the arrangement for the summit includes the three organizations’ plan to host a Special Reception for the gaming industry on April 4. Celebration of the launch of the new online gaming regime is the rationale behind this reception.
The CGA will not stop being involved in the summit even after SBC acquires it as the former will now work as a strategic and official partner of the summit while working with SBC to ensure the continued support of the CGS towards developing the Canadian gaming industry.
Statement from CEO and Founder Of SBC
Speaking on the recent development (SBC to acquire Canadian Gaming Summit), CEO and Founder of SBC, Rasmus Sojmark expressed his firm’s delight with the acquisition. He further stated that the acquisition perfectly fits SBC’s growing portfolio of media properties and market-leading events in Latin America and the US.
Rasmus further commented that SBC is pleased to become part of the Canadian Gaming Summit not just as a major stakeholder in the live casino gaming industry, but also as the main organizer. The CEO believes that the opening of single event betting will probably transform the Canadian gambling sector (which he described as already vibrant), and also enable SBC to further augment the already great conference.
The Chair of Canadian Gaming Association says it Represents Leading Suppliers and Operators
Also speaking on the new acquisition, Ilkim Hincer, the Chair of the Canadian Gaming Association pointed out that the Canadian Gaming Association is a national trade association and that it represents leading suppliers and operators in the gaming, lottery, eSports, and sports betting industries in Canada.
Ilkim expressed the board’s excitement to support the deal because it enables the CGA to focus her efforts more on her members so as to give them the greatest value.
The Canadian Gaming Association CEO Says that The Board is Thrilled
Asides from the Chair, the CEO, and President of the Canadian Gaming Association, Paul Burns also commented as SBC is set to acquire Canadian Gaming Summit. He explained that in the last year, the membership of the CGA grew significantly, so the board is thrilled to open to new opportunities that will further widen the access that members have to exchange ideas and network on issues of common cause.
In his last remarks, the CEO remarked on the great relationship the CGA already has with the SBC team even as he looks forward to both teams working together for long.
Statement from MediaEdge Communications Senior Vice President
The Senior Vice President at MediEdge Communications, Chuck Nervick also commented, saying that his firm is proud of its own achievement to the Canadian Gaming Summit over the years in partnership with the CGA. Chuck expressed optimism that the friendships and relationships which MediaEdge has established with the CGA have been solid.
The President, however, acknowledged that it is high time the Canadian gaming Summit started a new chapter even as SBC take the reins. Chuck believes that SBC, with its renowned team, has all it takes to give the summit a fresh new chapter.
About the Canadian Gaming Summit
The Canadian Gaming Summit is an annual event that brings the industry together and connects several stakeholders in the gaming industry. It attracts top brands like Evolution, Aristocrat (a key iGaming company that recently bid to acquire Playtech), and Scientific Games which recently acquired the Authentic Gaming live casino brand.
This summit keeps the industry connected but has been on hold for the past two years because of COVID-19 until recently when it was announced that this year’s summit will take place physically from June 7 to 9. This years’ summit is set to take place in downtown Toronto, precisely at the Metro Toronto Convention Centre.
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