Welcome to the ultimate ‘ICE London 2023 Guide' created especially for those of you looking for live casino software providers attending ICE! (Image video capture courtesy of ICE YouTube Channel)
If you happen to attend ICE London 2023 from 7 Feb to 9 Feb at the ExCeL London, and your key focus is live casino brands, then below you will find a list with all the top live dealer game developers attending and their respective stand numbers.
On top of this, if you are looking for aggregator platforms, payment providers and/or regulatory authorities as well as testing companies, check the tables below the live casino table. You can visit the stands of BlueOcean Gaming, Every Matrix, CoinsPaid, eCOGRA, BMM Testing labs and more.
Probably one of the most interesting stands outside of the live dealer niche is Fastex, which is part of SoftConstruct. You can find out more about the FTN cryptocurrency, which to date 70+ iGaming and sports betting online gambling companies have already adopted.
Also, one of the stand-out features of this year’s event is the Consumer Protection Zone (CPZ). In an earlier news report, we highlighted that this year’s ICE 2023 would have the largest CPZ compared to any past events. There will be 20 stands as opposed to 2022 when there are 14 stands. Read the full story here – Largest Player Protection Zone at ICE London.
As for other sectors covered at the ICE 2023 event, you will find Betting, Bingo, Casino, Lottery, Mobile, Online, Payments, Social, eSports, Sports Betting and Street. This is going to be the biggest and most educational ICE event ever. And naturally, next year will be even bigger as the industry continues to grow and new tech changes the face of how operators, suppliers, regulatory, and tech companies interact with each other and with players
Are there awards? The ICE event generally doesn’t give out industry-recognised awards. It is an event for networking and conference across all land-based and online gambling areas.
ICE 2023 Live Casino Brand Announcements – Creedroomz New Game Show!
In a recent news report published on their website, TVBet and Creedroomz both announced their attendance at this year’s ICE London 2023.
- CreedRoomz (New Releases & ICE London Features): The stand will feature 19 live casino games all developed in-house, plus the exhibit will show off generic tables as well as its dedicated halls solutions. Also, if you visit the live casino software provider’s stand, you will get to meet the robot croupier Roba. On top of this, Roba is part of a multiplayer blackjack game. In the same news report Creedroomz also let lose its intention to release a ‘Wheel Game Show’, which will come with 4 bonus rounds, plus we can expect more table games such as Teen Patti and Andar Bahar. Read the full Creedroomz news story here.
- TVBet: In the TVBet news release covering its exhibit at London's ICE 2023 event, the software provider said that it will showcase its entire games portfolio streamed from its studio in Warsaw. This will likely be tablet hook ups to its games, while there will be prominent figures from the company there to answer questions and offer its state-of-the-art odds-based games for integration to operators that currently do not host TVBet's betting and/or live casino solutions.
Live Casino Stands ICE London 2023 Guide
In the lists below you may wonder where HollywoodTV, Lucky Streak and OnAir Entertainment are. Maybe they will be latecomers to the party. As for OnAir, you will likely find its live dealer games at the Games Global stand as the live casino brand comes via Microgaming, which was purchased by Games Global.
| Live Dealer Brand | Exhibition Stand No. |
|---|---|
| Amusnet Interactive | S4-550 |
| BetConstruct | S4-110 |
| BetGames | S4-430 |
| Beter Live | N5-340 |
| CreedRoomz | N2-150 |
| Digitain Live Casino | N5-410 |
| EGT | S5-110, S5-130, S5-150 |
| Evolution | N1-150 |
| Live Dealer Brand | Exhibition Stand No. |
|---|---|
| Ezugi | (See Evolution stand) |
| Games Global | N5-120 |
| HollywoodTV | (No exhibition) |
| Lotto Instant Win | S2-140 |
| Lucky Streak | (No exhibition) |
| OnAir Entertainment | (No exhibition) |
| Playtech | N6-120, NG16, NG17 |
| PopOK | N2-252 |
| Live Dealer Brand | Exhibition Stand No. |
|---|---|
| Pragmatic Play Live | N7-130, N7-150, N7-110 |
| Quik | N1-540 |
| Skywind Group | N5-452, N5-454 |
| Stakelogic | N8-110 |
| Spadegaming | S8-361 |
| Super Spade Games | N1-200 |
| TCS John Huxley | N2-332 |
| TVBet | S4-130 |
| Vivo Gaming | N7-310 |
Payment Providers, Aggregators & Regulatory
Once you are done checking out the live casino developer stands, which should take the first couple of days, you can then head over to payment providers, aggregators and/or regulatory stands to see what they have to offer. Upcoming tech, innovations, new laws, and the chance to chat with and ask questions of those manning their respective stands. I know in particular there are plenty of questions to ask of the UKGC about the heated topic of affordability checks.
| Payment Systems | Exhibition Stand No. |
|---|---|
| AstroPay | N9-440 |
| CoinsPaid | S2-402 |
| ecoPayz | N9-310 |
| Fastex | N9-450 |
| Flexepin | N9-450 |
| Jeton | N9-340 |
| MiFinity | N5-300 |
| MuchBetter | N10-130 |
| Neosurf | N6-200 |
| Pay4Fun | SG21 |
| Paypal | N7-360 |
| Paysafe | N5-220 |
| Trustly | N9-330 |
| Regulatory | Exhibition Stand No. |
|---|---|
| BMM TestLabs | N3-520 |
| eCOGRA | N1-120 |
| Gaming International Limited (GLI) | N3-210 |
| Gamstop | TBA |
| Isle of Man Government | N6-120 |
| ITech Labs | N3-500 |
| Kahnawake Gaming Commission | N6-201 |
| Malta Gaming Authority | N7-440 |
| UK Gambling Commission (UKGC) | N1-CP19 |
| Aggregators | Exhibition Stand No. |
|---|---|
| Aspire Global | N5-150 |
| BlueOcean | N8-320 |
| Every Matrix | N6-210 |
| Flutter | S5-435 |
| SkillOnNet | N6-220 |
| Slotegrator | N6-250 |
| Soft2Bet | N5-210 |
| Softgamings | N5-310 |
| SOFTSWISS | TBA |
| Whitehat | N5-420 |
Have crypto questions? As for crypto, the new MGA crypto framework might be something you would like to ask about, and as mentioned, this ICE London 2023 event gives you the perfect opportunity to inquire about the new FTN crypto from SoftConstruct via the Fastex blockchain stand. To catch up on this new crypto see the BetConstruct Leads the Way for FTN (Fasttoken) Adoption news here.
