As iGaming continues to gain immense popularity in Michigan, BetMGM confidently introduces its online poker vertical alongside its casino and sports book betting options.
Currently, BetMGM operates online casinos in Delaware as well as online sports books + casinos in Michigan, Pennsylvania, and New Jersey with sports book also available in states where online sports gambling is legal but no legal framework for iGaming is in place.
Michigan was the fifth US state to allow online casinos and the sixth state to bring online poker to the US, while for BetMGM this is only its second venture into the online poker market after marked success in New Jersey so far. Since BetMGM joined the Borgata and Entain’s Partypoker US network in New Jersey in October 2020, poker revenues have increased 25%!
BetMGM Captures Majority Market Share
Meanwhile, BetMGM is the top-performing brand in Michigan where it recorded revenues of $27 million with 33.8% market share recorded since online gambling opened in the state in January this year. Its main rivals are DraftKings recording $14.4 million and FanDuel with $16.6 million in revenues. Surprisingly, William Hill is struggling in the Wolverine State with only $360,484 recorded.
With the addition of online poker, BetMGM hopes to increase its early market dominance by bringing sports betting, online casino slots and virtual table and now online poker under one roof. Although its poker network will face stiff competition from PokerStars return to Michigan after the DOJ shut down PokerStars along with all other online poker sites and online gambling back in 2011.
On the whole, the launch of online casinos and sports betting in Michigan has been an immense success. Current figures reported by the MGCB (Michigan Gaming Control Board) already report that online gaming in the state already recorded gross receipts of $79.7 million up from 42.7 million after just 10 days.
Immense tax revenues: Michigan already recorded $14 million in taxes from iGaming and $142,240 in taxes from online sports betting. For only a month in business, that’s an amazing start for the USA’s tenth most populated state!
Diverse Range of Poker Options at MGM Poker
One of the key hooks for BetMGM is the variety of poker games offered courtesy of its partnership with Partypoker US owned by British entity Entain. Players will have access to a variety of poker tournaments with knockout bounty games, cash tables ranging from low to high stakes, and sit ‘n’ go options. The majority of the tables will be Texas Hold’em, while other variants will also continue to be introduced as the network gains popularity.
Two British Firms Battle It Out in Michigan!
Currently, there are 2 British firms backing the two biggest US poker brands in New Jersey and Michigan. Flutter Entertainment is backing the PokerStars network while Entain is backing BetMGM. Both companies have immense experience operating in the UK and European markets and will bring their knowledge and vision to ensure success in US markets where online poker is now legally available!
One of the key advantages for players joining both poker networks, which are looking to expand into other states that have online poker frameworks, is having enough players to play against rather than empty poker rooms. BetMGM and PokerStars will now continue to link up players from other states into the same tournaments, effectively creating cross-state-border poker gaming and poker rooms that offer action junkies games 24/7.
The combined populations of New Jersey and Michigan where both networks operate is 18.5 million while adding Pennsylvania’s population of 13 million, West Virginia with 1.8 million and Delaware with 1 million people and the US poker networks’ reach will be similar to the UK!
Bring Live Poker Tables Into The Mix
There is 100% no doubt in anyone’s minds that there is a loud call for Evolution or Playtech Live to enter these markets and add live dealer gaming! Evolution is perfectly poised to open a live dealer studio in Michigan and could already have plans behind scenes after its successes in New Jersey and Pennsylvania. Evolution and BetMGM are US partners, while Playtech is also making moves into the US.