Pragmatic Play Live Boosts South Africa

Pragmatic Play Live Boosts South Africa Presence via a Content Partnerships with the leading South African operator, Hollywood Bets. (Image from pragmaticplay.com)

We never have to wait too long for the next new partnership agreement that Pragmatic Play Live signs. In the same way this brand is prolific at developing new live casino games and video slots, Pragmatic Play is regularly signing on the dotted line with operators and aggregation platforms.

This time, the focus is once again on the South African iGaming market with the brand entering into an agreement with Hollywood Bets that will see its full range of live casino games and slots made available to the South African platform’s members. This follows a similar deal just a few days ago with Goldrush, another operator within South Africa. On top of that, Pragmatic Play has signed content agreements with other South African operators in recent months, such as CDP Gaming and Playbet.

The leading iGaming firm sees a lot of potential for growth in the South African market and is continually looking to increase its footprint in the region. This latest deal gives Hollywood Bets customers access to the full range of live blackjack, roulette, and baccarat titles alongside innovative gameshows such as Sweet Bonanza CandyLand, Mega Roulette, and Mega Wheel. This is a major coup for Hollywood Bets and another smart move by Pragmatic Play. Both brands will benefit mutually from this deal as they look to give South African casino players the ability to play the best live casino and virtual casino games available.

Pragmatic Play has had an excellent start to 2022 in terms of industry awards. The live provider won three awards at the SAGSE Buenos Aires 2022, including Best Mobile Responsive Product LatAm, while the firm also took down the Live Casino of the Year at the 2022 International Gaming Awards (IGA). This follows a strong end to 2021 when the firm also won the Slot Provider of the Year Award at the 2021 SBC Awards in December. Pragmatic Play will also hope to land more awards at upcoming events, such as the 2022 EGR B2B Awards.

About Hollywood Bets Online Sportsbook in South Africa

Hollywood Bets is a leading sports betting operator that has operated for many years in the South African iGaming market. Offering sports betting and an online casino that features video slots, live casino games, scratchcards, and instant win games, Hollywood Bets already boasts one of the most popular platforms in the country. Pragmatic Play is always looking to secure partnerships with tier-one operators, so this new agreement makes logical sense for a company looking to strengthen its presence in a growing market such as South Africa. Of course, the brand is not only looking at South Africa right now, as Pragmatic Play has penned similar deals in other markets recently, including Romania, Greece, and jurisdictions across Latin America.

Speaking about this new partnership, Pragmatic Play’s Chief Business Development Officer, Yossi Barzely said:

South African is a market that, while established, still holds some big opportunities for suppliers and operators. Hollywood Bets is exactly the type of platform that we consistently try to forge new relationships with. This deal will certainly aid our ambitions of becoming a market leader within South Africa.

The Betting Operations Manager at Hollywood Bets, Dermot O’Connell, also made a statement:

At Hollywood Bets, we always strive to collaborate with the very best suppliers in the iGaming industry. Our agreement with Pragmatic Play Live allows us to give our loyal customers access to some of the industries bet loved live casino games and video slots. Pragmatic Play’s casino content will complement our existing portfolio of content perfectly.

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